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Why Mobile Searches Are Key to Local SEO Success in the UK
Can you imagine the world without mobile devices, such as smart phones and tablets? Mobiles have completely transformed how we interact, from finding products and services to collecting information, and entertainment to socialising with friends and family. This means that mobile SEO is essential if you want your local business to achieve success in the UK.
Mobile SEO is search engine optimisation that focuses on the optimisation of your website to improve accessibility for your mobile users, boosting performance in terms of page loading times and providing a site that is easy to use and interactive across all screen sizes and operating systems. It's important that your website not only looks fantastic on a small screen, it needs to be responsive and functional to improve user experience and engagement.
With over half of all local searches being made on a mobile device, you can already see the importance of mobile searches to local SEO success. Fifty seven percent of local searches are carried out on a mobile device with seventy eight percent resulting in an offline purchase. Seventy six percent of users that search locally on their phones visit the business within twenty four hours, while sixty percent contact the business directly from the local search results.
Using mobile search can help you achieve local SEO success in the UK. Mobile SEO provides numerous benefits for local businesses. This is how local SEO can help your UK business grow:
Mobile traffic is growing at an exponential rate throughout the world. It's important to take this into consideration and see the importance of prioritising mobile optimisation as part of your local SEO strategy.
The term “near me” has risen exponentially over the past few months. There is a significant increase in the usage of mobile devices, which has increased the volume of local searches. For local businesses, harnessing the power of mobile SEO enables you to increase the number of high-quality leads to your business. Mobile users searching for local products and services tend to have a high-purchasing intent, with a proven local SEO strategy, you can reach your local community and beyond.
With the rise in mobile traffic on the internet, Google has changed how it crawls and indexes websites. Google has changed its algorithm to prioritise mobile search, which is known as mobile-first indexing. This is where Google's crawlers focus on the mobile version of a website rather than the desktop version. The mobile version of your website is now a primary factor when it comes to crawling, indexing, and ranking your website.
While Google has been focusing on mobile-first indexing for some time, improving their users experience when searching using a mobile device, other search engines have also started to shift their focus. While they have not yet introduced mobile-first indexing, there could be some changes in the near future.
Mobile traffic is dominating online search, demanding a mobile search SEO strategy that caters specifically to mobile users, their habits and expectations. When you prioritise mobile search as part of your SEO strategy, you can improve your local campaign success in the UK. Get in touch with Genie Crawl today to find out more.
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