Why SEO is So Important to Businesses

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Why SEO is So Important to Businesses

Search engine optimisation (SEO) plays a vital role in digital marketing and is important whether you are a new start-up business, small one person work from home business, or a large global corporation. SEO is one of the main pillars that are used in digital marketing. When done properly, SEO can help your business build an online presence, growing organically, and achieving long term success.

How Search Engines Work

When the majority of digital marketers talk about search engines, they mostly refer to Google. This is due to the fact that Google holds the majority of the market share in the search engine industry, but whether it's Google, Bing, or Yahoo, they all work in a similar way. This includes:

  • They have spiders or bots crawling the internet looking for new websites
  • These bots crawl the websites
  • They index the links in a database with identified keywords
  • When a search is done, the search engines processes the search term and compares it to the indexed pages
  • Identifying the most relevant match, the page is ranked and then displayed
Why SEO is So Important to Businesses
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Understanding how search engines work, will give you a better understanding on what SEO is and why it is so important to your business.  SEO is a process that relies on techniques and tactics to optimise website content to match keywords in search results. Your website will improve in ranking when you incorporate a SEO strategy. SEO involves multiple steps and processes to help your business grow and succeed in a competitive online environment.

Important Note

Search engines use algorithms to determine which results to display. This means ensuring you meet the demands of these algorithms, which are offered in Best Practices guide from Google. Google uses a variety of ranking factors, but remember these algorithms are regularly being updated and changing, meaning you need to stay updated with the latest algorithms, to reduce the risk of your site being penalised.

Why SEO is So Important to Businesses

There are a number of reasons why businesses cannot afford to be without a SEO strategy, these include:

Reaching Your Audience

Most business owners have spent a fortune on radio, television, print, and billboard advertising. The problem is you assume you are reaching your target audience, but you have no guarantees. SEO enables you to target specific customers by optimising your website based on specific search queries. You can target locations using local SEO, which is a powerful tool to boost your viability. SEO overall, enables you to target your audience and drive them to your website.

Long Term Results

Unlike your print, radio, and television marketing, SEO provides long term results. While the results take time and are not instant, once you climb the rankings, as long as you follow the best practices and stay updated with the changing algorithms, it's difficult to lose the ranking. That being said, SEO can boost your brand visibility in the long run, ensuring your business remains visible to your target audience. 

Improved Ranking

Another reason why SEO s so important for businesses is that with a SEO strategy in place, you can slowly start improving your ranking. Remember it can take anywhere up to six months to see results. At the same time, bear in mind, that seventy five percent of users searching the internet do not go beyond the first page of results. This means, if you are on the second or third page, chances are your audience will not find your website.

In addition to this, studies have shown that the first three ranking results enjoy close to forty percent of the clicks. One third of results located on the second or third page do not receive any clicks. 

Cost Effective with Good ROI

The higher you rank in results, the more likely you are to have a potential customer click on your website. It's not about how much traffic you receive, but the quality that matters. You want your visitors to be interested in the products or services you provide. They should already be in the buying process, making it easier for you to convert your visitors to loyal customers.

SEO is considerably cheaper than other advertising methods. You cannot pay for your ranking. It's all about natural results, a lot of work and dedication. This means you only pay for the SEO specialist or agency, you do not have any other fees. The more quality traffic you receive, the higher your conversion rates, giving you a good return on investment (ROI).

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