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Why Testimonials Are the Most Overlooked Local SEO Tool
Today's digital landscape is crowded, which is why you need to use every available tool to get noticed online. One of the most overlooked local SEO tools is the power of customer testimonials.
Businesses need to realise that customer reviews are not only helpful in building trust with potential customers, they are essential to your local SEO strategy. Well-managed reviews can help you set yourself apart from your competitors, gaining a competitive edge in local search results.
A recent study found that nine percent of Google’s search algorithm is influenced by review signals, making them an important part of your website ranking. This means your customer testimonials impact how you appear in local search results, and can boost your online visibility.
Review signals contribute to fresh, user-generated content. This is high value content used by search engines, because it is unique, relevant, and provides valuable insights. Every time a customer leaves a review, they create new content that is indexed by search engines, boosting your credibility and visibility.
Customer testimonials play a major role in establishing trust with your audience. When you have a solid online reputation, it helps build trust with potential customers, increasing the chances of them converting into a customer.
Businesses adopt digital marketing strategies in order to gain a competitive edge, increasing visibility, website traffic, and conversions. While you can see how important testimonials are to your local SEO strategy, they are the most overlooked tool. Let's take a look at why:
We recently had a chat to one of our new clients that approached Genie Crawl to help managing their online reputation. When the business was small, they had the time and resources to respond to online reviews. As the company grew, time and resources were reduced, which is where the marketing team felt customer services should be handling review responses and vice versa. As a result of busy schedules, limited resources, and no one taking ownership of customer testimonials, they neglected to respond.
We have also found that our clients that are on numerous review platforms simply do not have the resources to manage testimonials across numerous platforms effectively. It's also not uncommon for businesses to not be notified when they receive a review, which means they are not seen for a long period.
Over the past ten years, we have also found that many of our clients didn't understand how important customer testimonials are to their local SEO strategy.
Handling customer testimonials in-house can be challenging for numerous businesses. Without the time or resources it's impossible to respond to every review in a professional and timely manner.
For businesses that lack the understanding of reviews, don't have the time to manage their reviews, or lack the necessary resources, outsourcing your online reputation management can be the most effective way to boost your local SEO efforts and improve your online reputation. What an online reputation management service can do:
You cannot underestimate the power of customer testimonials, yet they remain the most overlooked local SEO tool. If your business is struggling to manage and respond to online reviews, contact Genie Crawl today. We are here to help.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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