We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Why You Should Split Campaigns by Device in 2025
Device use for Google Ads varies greatly, which leads to a decision on whether to split your campaigns by device; desktop, tablet, and mobile phones. Metrics such as conversions and average order rate is an areas where you can achieve success, or waste money.
There is a constant rise in the use of smartphones with estimates suggesting the average consumer can spend more than thirteen hours daily on their phones. This, along with Google's mobile-first indexing approach, places device optimisation at the centre of any advertising campaign.
When you split your advertising campaigns by device, it offers the following benefits:
You have probably seen a pattern where desktop use is highest at lunch time, while mobile traffic is highest during commuter times. Tablet use seems to remain steady until evening. At the same time, desktop use is highest during the week, while tablet and mobile use peaks on weekends.
In addition to this, user behaviour on each device is different. Consumers will research and consider purchases on their mobile device before moving to a different device to convert, this results in a higher cost per conversion on mobile devices.
When you split your campaigns by device you control your spending, ensuring to maximise your Return on Ad Spend (ROAS).
Splitting campaigns by device is useful when it comes to shopping controls, giving you control over which products are shown to which device audience, along with maximum bid amount.
Yes, you can us ad group segmentations, but when you split your campaign by device it is easier to manage, giving you greater control, as mobile users tend to convert at a lower average order, so you should create targeted product feeds matching this behaviour.
When you segment by device time, you have better specificity. You can use insights achieved through device behaviour analysis to maximise your return n investment. In addition to this, mobile search trends show that voice search is growing in popularity, meaning you can adjust your keyword selection for mobile users using their voice.
Splitting your campaigns by device doesn't mean you need to create separate campaigns for each device, but rather provides the flexibility to segment the devices that matter most to your bottom line. Many companies will find that there is a clear difference in performance when it comes to desktop and mobile. When they segment for these two devices, they improve revenue. Segmenting for tablet use in this case isn't necessary.
Now that we have covered why you should spit your campaigns by device in 2025, we feel it's also important for you to understand the downsides associated with this strategy:
Splitting your campaigns by device in 2025 can offer excellent benefits from improved bid control and targeted feeds to specificity and flexibility. Yes there are a few downsides, but this targeting approach helps you reach the right audience on the right device at the right time. Contact Genie Crawl today if you need help with device segmentation for your advertising campaign.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
