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5 Proven Link Building Strategies That Actually Work
A link building strategy is an actionable goal, focusing on getting other reputable websites to link back to yours. These high quality backlinks are signals to search engines that your site is credible, an authoritative, offering valuable information, that can improve your ranking in search engine results.
Before having a look at the five proven link building strategies that actually work, it's important to know the difference between quantity and quality. You can have one hundred backlinks directing to your site from low quality or spam sites that will not improve your trustworthiness, while having one high quality backlink from a high domain authority website can speak volumes.
Genie Crawls 5 proven link building strategies that work include:
Publishing the results of original research is a proven link building strategy that works. Others use your data in their content, providing a backlink to your website, as the original source. This builds your authority and trustworthiness.
Tip: When publishing original research, ensure you provide accurate, updated data with a good content structure, that has clear categories to improve user experience.
Guest blogging often allows you to include a link to your website or relevant content. Some websites allow multiple links, though it is important to only link to content that is relevant to the topic you are writing about.
Tip: When guest blogging, publish your posts on respected and industry-specific blogs. Always ensure your link relates to the content you are publishing.
While a time consuming process, identifying broken links on other websites is an excellent link building strategy that works. This involves identifying pages with broken links. These are links that lead users to pages that no longer exist. Contact the website owner and suggest your content as a substitute. This is a win-win situation for the website owner and your website.
Tip: When suggesting your own content in replacement for a broken link, ensure you focus on high quality and reputable websites with a high domain authority. The content you offer should not only fix the broken link, but add value to their users.
When you share your high quality content to relevant groups, you improve visibility and increase the chance of acquiring a backllink. Relevant groups can include social media pages and groups.
Tip: We recommend you identify any content gaps that need covering and create your content accordingly. Share your relevant content on groups and in forums where you know it will reach the right audience.
The content that ranks well on search engines provide value to users. Therefore, when your content ranks well, other relevant and high quality websites are more likely to add a link to their website.,
Tip: Analyse and refresh your existing content regularly to improve performance and visibility. You can also use other marketing channels, along with outreach, to promote your helpful and relevant content.
Link building plays a vital role in search engine optimisation (SEO) strategies. A backlink from a high domain authority website that is relevant to yours can improve your ranking in search results, helping your reach a wider audience, while improving your authoritativeness and credibility. Do you need help with your link building strategy? Contact Genie Crawl today to find out more.
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