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A Brief History on When SEO Started
What you may not realise is that SEO began well before Google was founded. In fact, the first idea surrounding the internet dates back to 1945. The Director of Office at Scientific Research and Development wrote an article proposing the idea. This ideal later became Google. His article discussion his idea that there would be a collection of data that could be extracted from existing records.
While his idea was brilliant back in 1945, it still tool half a century for this vision to become a reality. It wasn't until 1990, when a student at McGill University, introduced Archie. Archie was the first search engine.
The term SEO was invested between 1995 and 1997 by Bobby Heyman and Leland Harden. At this time, all you needed to improve your performance was to have inbound and outbound links, along with some reference to your chosen keyword. You also needed a working website.
It wasn't until 1997 that the term “search engine optimisation” was used in marketing materials. In 1998, the term started to become popular, thanks to Danny Sullivan of Search Engine Watch, where they assisted clients in optimising content to improve their ranking in search results. The term appeared on Wikipedia in 2003. This secured the term within the digital marketing world.
SEO has been around much longer than Google. Google was started by Sergey Brin and Larry Page and has been a fantastic success, dominating the SEO industry for close to twenty years. Google is the biggest search engine in the world, holding onto more than eighty three percent of the market share. Chances are Google is going to be around for many more years.
Google has remained at the forefront for so long, as they are driven to providing their users with the best search experience, providing them with the best results. The search engine has invested considerably in data augmentation, machine learning, and ore. The search engines use more than two hundred ranking factors when looking at a website to identify where to place it on the results page.
Due to the fact that Google has dominated the SEO industry for so long, the majority of chances revolve around Google algorithmic updates. Google introduces and updates their algorithms up to five or six hundred times each and every year, pushing to provide their users with the best search experience, providing them with relevant and useful information.
SEO is a specialised processed that relies on SEO experts to develop and implement an effective strategy that pushes your website to the top of search results. It is constantly evolving and being updated, therefore you need to ensure you have updated knowledge on the best practices and guidelines, reducing the risk of your site being penalised.
When developing your SEO strategy, you want to remember that search engines are looking for ways to improve their users experience. With machine learning and AI, these search engines are providing a relevant search experience for their users.
Dating back decades, SEO has remained at the forefront of any digital marketing campaign. If you are wondering if it is still worthwhile investing in search engine optimisation in 2024, the simple answer is YES.
SEO offers excellent benefits to your business, helping you reach your target audience via the internet. Every business needs to be present online. SEO helps to improve your brand visibility, drive quality traffic to your website, and helps you improve your conversions. Overall it provides long-term results, as long as it is regularly monitored and updated.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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