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A Guide on How SEO Works Step by Step
Search Engine Optimisation (SEO) is an imperative part of any marketing campaign. It all starts with an effective SEO strategy that you implement to ensure your website improves its ranking in Search Engine Results Pages (SERPs). In this guide we will explain how SEO works step by step, starting with your SEO strategy.
An effective SEO strategy is putting a plan together. The plan outlines the creation, optimisation, and promotion of content with the focus being to improve your brand visibility in search results. The aim is to attract organic traffic, driving them to your website. Your strategy covers a number of different steps that need to be followed to achieve online success.
The first step to SEO is keyword research. Keywords are the words or phrases used by your potential customers when searching for products or services that you provide. Keywords are short tail keywords. These are usually one word that may be used by potential customers, the competition for these single tailed keywords are exceptionally high, but still need to be incorporated into your content. Long-tail keywords, on the other hand, have lower search volumes, making them easier to rank with. Long-tail keywords are phrases used by your potential customers. An example of a short tail keyword could be “marketing,” while a long tail keyword could be “digital marketing in London.”
With you keywords in hand, you will want to infidelity what businesses are already ranking for your selected words and phrases. Type the keyword into Google and do a search. Take note of the top ten results. Identify any patterns you may notice. Maybe one of the similarities you find is that all top ten results provide bullet points for easy reading. Then you will want to publish your content or blog using the same process.
Most business owners skip this step because it is so time consuming. The good news is that there are some free SEO tools you can use to carry out an effective competitor analysis, saving you time and energy. SEMrush offers a good and free SEO competitor analysis tool.
Using the tool, you are able to identify the websites that are ranking using keywords similar to yours. This enables you to identify what common keywords you are using, along with the volumes of traffic they are securing.
With a competitor analysis completed, you want to create something unique that is better than the information that they provide. Your content should stand out, offer value to the user, be informative, and engaging.
This step to how SEO works is very important. On page SEO is optimising the content on your website to rank in search engines. This means creating high quality and informative content that is unique, using one or more of the keywords or key phrases you have researched. You will want to create internal links within the website to improve user experience, providing them with seamless navigation when using your website.
Off page optimisation is as important as your on-page optimisation. Off page optimisation includes guest blogs and backlinks, both drive quality traffic back to your website to discover more. Through off page optimisation, your website becomes trustworthy and credible to users, increasing the chances of you converting a visitor into a customer.
Technical SEO is also an important ranking factor that ensures your visitors have a good experience when visiting your website. It helps reduce bounce rate and shows the search engines you are a reliable and trustworthy website. It helps boost your ranking, making you visible to your potential customers. Technical SEO includes ease of navigation, along with fast loading web pages, while ensuring your website is mobile friendly.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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