A Guide to Content Clusters and Pillar Pages

Understanding Pillar Pages

Pillar pages are central hubs of the content clusters. They are in-depth content covering the content cluster topic, linking to related content. Pillar pages are very effective for a number of reasons:

• Content organisation – pillar pages organise your content around the core topic, making it easy for users and search engines to navigate
• Link building – pillar pages are ideal for internal linking, boosting the authority of your content cluster, boosting your SEO opportunities
• Comprehensive – pillar pages offer your website visitors with all the information they need surrounding a particular topic, thereby improving user experience

How to Create Content Clusters

At Genie Crawl, we have put together a simple step-by-step guide on creating content clusters. So let's get started:

• Select your core topic – this should be a broad topic relevant to your audience. This is your central theme
• Pillar page – create a comprehensive and in-depth pillar page covering the core topic. This content should be engaging, well-structured and optimised for SEO
• Sub-topics – identify subtopics that are related to your content cluster, creating individual in-depth content covering your core topic
• Cluster content – each subtopic needs a separate piece of content, these can be articles, videos, blogs, or infographics
• Linking – within your subtopic content, you need to ensure you create an internal link that directs the user back to your pillar page, and vice versa, distributing authority, while providing users with seamless navigation
• SEO Optimisation – finally, ensure your content within your content cluster is optimised for SEO, from mobile friendliness to meta data, and targeted keywords

A Powerful Blend

It is so easy to get lost in the technical side of SEO, focusing on search engines, forgetting the importance of the human element. Every search query and click is a person that is searching for information, entertainment, and solutions. Content clusters ad pillar pages connect your audience to the content they are looking for, providing a seamless user experience (UX), while building authority and credibility.

Conclusion

In 2025, the digital landscape is continuing to evolve at a rapid rate. We have found that content clusters and pillar pages are highly effective at boosting your SEO efforts, while improving user navigation and experience. Taking advantage of this powerhouse, helping you connect with your audience, providing engaging content, while ensuring search engines can crawl and index your content, improving your ranking in SERPs. Are you ready to take your content strategy to a new level? The Genie Crawl team are standing by right now to assist. Contact us today by completing our online contact form to receive a free evaluation and quote.