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A Guide to How SEO Ranking Works
Businesses these days understand how important it is to be visible on the internet, helping them reach a wider global audience. Promoting products and services on the internet is essential in today's digital world. Search engine optimisation (SEO) is about driving traffic to your website without relying on paid advertising. It works to help potential customers find your website naturally, through organic search results. More than half the website traffic every day comes from organic results.
SEO is when you improve your ranking in search engine results pages (SERPs) without paying for adverts. It increases the chances of potential customers finding the products and services you provide. It is a powerful marketing tool that is cost-effective and offers a good return on investment in the long run.
Climbing the ladder to SEO success is still very misunderstood, due to the changing ranking factors. It is important to bear in mind that Google alone, introduces and updates their algorithms up to six hundred times every year.
SEO ranking is the position your website or web page has in SERPs when a user searches for products or services that you provide. The higher your website appears in results, the more likely your potential customers will see you. This boosts your brand awareness, drives quality traffic to your website, and helps to improve your sales.
Ranking is impacted by numerous factors including keyword research, back links, website content, site speed, and more. As a SEO expert, it is important to optimise all these factors to improve the websites ranking, helping to drive organic traffic to the site to achieve online success.
When we speak about search engines, we tend to focus on Google. Google holds the majority market share for search engines, managing almost nine billion searches daily. Google has crawler bots that finds, crawls, and indexes websites. Once a person searches for products, services, or information, Google pulls the index information to provide a relevant result.
This involves certain keywords and phrases. When you type a question or query into Google, you use keywords and phrases that helps the search engine identify what you are looking for and provide you with the best answers.
Your ranking position is where your website can be found in SERPs. While the rankings are not numbered, we often refer to them in numeric order. The aim is to get to first place on the first page of results. Results are organised based on relevancy. Google will place what they feel is the best results first with the less relevant being lower down the page, or spilling onto the second page.
There are close to two billion websites active on the internet right now. This is a lot of information. It would be impossible to find what you need without the assistance of a search engine, such as Google. Google's ranking system is designed to sort through the billions of websites and content, identifying the most relevant, and providing it to you on their results pages.
Search algorithms focus on a number of signals and factors including:
SEO remains an effective marketing tool that works to comply with the ranking factors used by Google, providing users with accurate and relevant results. Focusing on your keyword research, creating high quality content, making your website user friendly, offering expertise in your industry, and your location will provide you with a higher ranking, helping you reach your audience and drive quality traffic to your website.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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