A Guide to Setting Up Microsoft Ad Centre Campaigns

How to Set Up a Microsoft Ad Centre Campaign 

Setting up a Microsoft ad centre campaign involves three steps; creating an account, creating a campaign, and setting up your billing options.

Create an Account

The first step to Microsoft Ads is to set up an account. This enables you to use an existing email address, or you have the opportunity to create a new address.

Open the Microsoft Ad registration page and enter the email address. If you already use Skype or Xbox Live, for example, you can sign up quickly. If you don't have an account, you can click on “no account,” “create,” “next” and follow the prompts.

Once your password is entered, click on “next.” You will receive verification details via email. This code will need to be entered into the appropriate field. When it comes to creating your account, ensure you complete all fields correctly. It's essential you complete the following fields:

• Location – identify language options for your adverts
• Currency – how your clicks will be billed. This cannot be changed once you have created your account
• Time Zone – impacts when your adverts go live
• Primary use – whether you are advertising as a business or on behalf of an advertising agency

When all these fields are completed, you will need to read and confirm the Terms of use before you click on “Create Account.” Now your account is open, you have the opportunity to create a new campaign or import an existing campaign from Google Ads.

Account Structure

With Microsoft Ads Centre, you have the opportunity of creating campaigns online or using the editor tool.  Campaigns can be structured based on categories of your products and services. The campaign has a common budget, geographical focus, and some common settings. It includes various advertising groups to help you achieve your goals. 

Tools Provided by Microsoft Ads

Microsoft provides two tools to manage your campaigns with ease:

• Editor – easily manage campaign and keywords, optimising the performance of your campaigns
• Microsoft Advertising Intelligence – this enables you to copy an existing campaign from Google Ads to your Microsoft Ads centre. This is possible online and via the editor tool.

Conclusion

If you want to make the most of your digital marketing, then you should consider adding Microsoft Ads to the mix. Being able to import existing campaigns from Google Ads enables you to set up a new campaign quickly and effectively, saving you time and set-up costs.  If you need help setting up a Microsoft Ads campaign, get in touch with the expert PPC team at Genie Crawl today.