A Guide to What is SEO in Marketing?
Search Engine Optimisation (SEO) is a digital marketing process that optimises your website to boost visibility in search engine results pages (SERPs), such as Google. Google manages more than 8.5 billion searches every day, amounting to close to two trillion searches each year.
Over the years, people have changed how they search for information, products, and services, relying more on the internet to find what they are looking for. As a result, businesses need to adopt SEO in order to reach their audience and drive them to their website, hoping to turn visitors into loyal customers.
SEO is a natural (organic) way to achieve success. It's about optimising your website and content in order to grab Google, and other search engines, attention. Google then crawls, indexes, and ranks the web pages, placing them on their results pages when they answer a question or provide relevant information to the user.
Having an online presence is more important for businesses these days than in the past. SEO marketing strategies ensure search engines crawl your content and rank you in their SERPs. The aim is to get to the first page of results, boosting your credibility and trustworthy in your industry, while ensuring your brand visibility is improved.
SEO has three main categories that need to be taken into consideration when developing an effective strategy. These include:
When you have a SEO optimised website, you will enjoy numerous benefits. You will attract more customers without having to pay for paid advertising. Remember SEO is basically free advertising, you cannot pay Google to rank on the first page, it needs to be earned. The only fee you will have to pay is to your SEO experts.
The benefits of SEO includes:
SEO is a powerful marketing strategy that helps you reach your audience through organic results in SERPs. Once you have increased your ranking in SERPs, you can enjoy long term results, as long as you keep your content updated, while staying updated with the latest algorithm updates and trends.
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