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A Simple Guide to Effective Link Building Strategies
Link building strategies focus on getting other websites to link back to yours. Search engines love backlinks, seeing them as a vote of confidence, helping search engines view your site as credible, trustworthy, and authoritative, ultimately leading to a higher ranking in search results. Every backlink is seen as an endorsement, showing your site as relevant.
In order to start your link building journey, there are a number of steps you can take:
Create original high quality content, such as the results of original research, this attracts backlinks. When others use the data you provide, they provide a link to your website as the original source. You can create infographics, high quality images, or superior quality text to attract backlinks, which has proven to be the best link building strategy.
Tip: Create accurate, up to date, interesting, informative, and engaging copy that is unique, original, and well-structured.
Guest blogs usually allow you to include a link to your website or relevant content on your web pages. Some sites even allow multiple links
Tip: Focus on guest blogging on authoritative website. Publish your guest blogs on industry specific blogs and remember to ensure they provide a dofollow or nofollow link.
Identifying broken links on other sites in your niche and providing replacement content is an excellent way to secure a high quality backlink. It is beneficial to the other website owner and your own brand.
Tip: Always focus on high quality websites, securing backlinks from reputable sites. Quality is more important than quantity when it comes to link building.
Sharing your content boosts visibility and helps you gain backlinks. This can be on Reddit or Quora, where users find the information you provide valuable and shares it with others.
Tip: Identify content gaps and create content to cover them. Share on forums and groups where your know your content will be appreciated.
Ensure any content you publish provides value. When you provide valuable content that is helpful and relevant to your business or niche, you increase the chances of acquiring a backlink.
Tip: Improve any existing content keeping it updated and fresh. Promote through other marketing channels to ensure your content gets the visibility it deserves, boosting the chances of a backlink.
In order to maximise your link building efforts you will want to produce high quality and valuable content, know your audience, reach out to websites that are relevant to your industry, and analyse your competitors to find content gaps. Link building helps you connect with other websites, driving visitors to your website. If you need help to create a high quality link building strategy, give Genie Crawl a call to find out more.
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