A Step-by-Step Guide to LLM-Optimised Content Writing

Three Features of Large Language Models

• Semantic understanding – LLMs have the ability to understand the meaning behind words, rather than matching keywords exactly
• Intent matching – LLMs provide relevant and prices answers to users queries
• Contextual response – LLMs process conversations and adjust their answers

LLM Optimisation vs SEO 

With the rise of Large Language Models, new content optimisation techniques need to be included. Traditional SEO focuses on backlinks, ranking algorithms, and keyword targeting, while LLMs focus on user intent and conversational relevance.

How to Write LLM-Optimised Content

It's important to ensure that your content stands out in today's AI-driven search. There are some best practices you can follow to optimise your content for LLMs:

Use Conversational Language

When you write in a conversational tone, your content immediately becomes relatable and reliable to your audience and LLMs, as they excel when it comes to processing natural language.

The Genie Crawls tips include:

• Use first person 
• Eliminate technical jargon
• Explain the topic, as though chatting to a friend
• Avoid formal phrases

Headings and Subheadings

Structuring your content effectively using clear headings and subheadings helps LLMs break down your content and retrieve essential information effectively.  
We recommend using H2 headings for main topics and H3 headings for subtopics

FAQ Section

FAQ sections are essential when it comes to LLM optimised content. It enables you to address your users queries directly, which increases the chances of your high quality content being included in AI responses.

We recommend you:

• Create a FAQ section at the bottom of your content answering the most common questions
• Use natural language
• Answer questions within two to three sentences
• Use FAQ schema markup to boost visibility for SEO and LLM optimisation

Concise Answers

LLM optimisation means addressing user queries directly. Long-form content is valuable when providing in-depth answers, but concise answers are essential for AI-driven summaries.

The SEO experts at Genie Crawl recommend:

• Start each section with a clear answer and then delve deeper into the details
• Use bullet points and lists to summarise key points
• Keep answers to less than three sentences where possible
• Break up paragraphs to improve readability

Semantic Keywords

LLMs don't only work on exact match keywords, they interpret the semantic meaning behind the search. This means your content should include variations, along with related terms.

Our recommended tips include:

• Incorporate clusters of your related keyword into your content 
• Identify long-tail keywords and semantic keyword variations, including synonyms, or alternate phrasing

Conclusion

LLM has transformed content creation. It has changed how we create, optimise, and read content. Searches are changing from exploring to providing direct answers, which is why LLM optimisation is essential to remaining competitive in today's AI-driven world. If you want to gain a competitive edge and drive business growth, contact Genie Crawl today and let us assist you with your LLM optimised content creation. Contact us now for a free evaluation and quote.