A Step-by-Step Guide to On-Page SEO Optimisation

Look for keywords that balance high search volumes with low competition to offer the best ranking opportunities. This means adding long-tail keywords, localised keywords, low volume keywords, and specific niche keywords. While some may not attract large volumes of traffic, collectively they can help attract targeted visitors, helping you establish trust and authority in your industry.

Content Quality and Relevance

The days of stuffing keywords into your content is long gone. In order to achieve the best ranking positions these days, you need to focus on creating content that is high quality and relevant to your users, adding value. Content that ranks well is unique, informative, engaging, and high quality. Remember to remain consistent. 

Align your content with user intent, answering their queries, and addressing their pain points. Remember when creating your content to optimise your meta tags, headings and readability. 

Title Tags and Meta Descriptions

Title tags and meta descriptions should be compelling, making use of your selected keyword. With compelling title tags and meta descriptions you can encourage users to click on your search results to find the information they are looking for.

Effective titles provide information regarding your content, encouraging clicks. This means using power words and evoke urgency and emotion. Titles should be tailored to align with search intent, addressing the audience problem in your title.

Header Tags

Creating helpful content that addresses your clients concerns and questions is important to capture Google's attention and secure a good ranking in search engine results pages (SERPs). This involves creating content that improves readability. Use header tags to structure your content into clear sections. Effectively using H1, H2, H3 tags, etc, is important for on-page SEO, creating structure, helping to organise your content to boost user experience.

Keyword Density and Placement

Keywords are very important to your on-page SEO success, they really do matter. When it comes to on-page SEO where you place your keywords is essential Natural keyword placement should be used in the body of your content, but they should also be used strategically in other areas:

• Titles – the main keyword should be used in the page title and title tag to show search engines what your content is about
• Headings – the main keyword should be used in at least two headings to highlight key sections
• First 100 Words – the main keyword should be used within the first one hundred words of your content, ideally the introduction section 
• Meta Description – the keyword should be used within the meta description to improve click through rates (CTRs)
• URL – keyword should always be used in your URL, making it relevant and clear
• Image File Names – Keywords should be used in your image file names to boost visibility in image search results

Conclusion

Taking the time to complete the above steps will get you on your way to on-page optimisation success. There are numerous other elements associated with on-page optimisation including mobile friendliness, schema markup, internal linking, and more. The above steps will help you get started. If you need further information with your on-page SEO optimisation, get in touch with the talented team at Genie Crawl today. We are ready to help you take your website to the next level.