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AI vs Human Writers: Who Creates Better Content for SEO?
Businesses around the world are all competing for online engagement and visibility. The question on everyone’s lips these days is how to create high quality and SEO-friendly content. The biggest debate is whether to use AI generated content or a human writer.
There has been a significant rise in AI writing tools and many business owners are wondering if these AI tools can create high quality, creative, and emotional content that resonates with their audience.
AI generated content is creating content using an advanced AI tool, such as ChatGPT. These tools are trained on large volumes of online content, understanding complex language patterns to generate relevant content that you can publish on your website or blog.
AI generated content is very appealing for businesses, providing content quickly and effectively. These tools can generate large volumes of content within minutes, while human writers take considerably longer. This makes AI tools beneficial to businesses that churn out large volumes of content on a daily, weekly, or monthly basis.
In addition to this, AI is able to provide content that is consistently the same structure and style, maintaining your brand voice, while meeting formatting guides. It can also target keywords and follow SEO best practices, creating successful content. At the same time, it's important to bear in mind that AI still has its limitations.
Despite the fact AI has amazing capabilities, it also has its limitations. One of the most significant disadvantages of AI generated content, is it doesn't have the same creativity and emotions that human writes provide. Yes, AI can create grammatically correct content the first time around, but it is unable to capture the storytelling and wit that human writers posses.
As a result, AI generated content tends to be repetitive, generic, and lacking original insight. Where AI generated content shines for SEO is when it is overseen by humans, ensuring it is accurate and relevant. This means all facts must be checked, as AI generated pieces can contain inaccuracies or may not address the needs of your audience.
Human written content is essential when it comes to creating engaging content that resonates with your audience. It relies on human writers who understand the subject matter and have a good understanding of your audience. These professionals are more than writers, they create content using detailed research and analysis, captivating your audience and keeping them engaged.
Human written content has a range of benefits that ensures your brand voice is consistent. Writers use their creative skills to align content with your business values, while resonating with your target audience on a personal level. This touch cultivates your identity, while fostering long-term relationships with your readers.
Human writers have the ability to create content that is well-researched and credible. They compile information to ensure that their content answers your audiences questions and needs, ensuring you are showcased as an authority on the subject. This is essential to establishing trust.
Human written content does pose some challenges, especially when it comes to time. Human content can take time to create, it takes time to create accurate and engaging content, which can increases the cost of content creation, when comparing it to AI generated content.
Consistency in tone and style when using different writers can be challenging, which can result in inconsistencies in brand messaging. Human written content requires editorial oversight, which can further increase costs.
AI and Human Content offers benefits and disadvantages. Partnering with an experienced SO agency provides you with the convenience of combining AI abilities with human creativity, providing customised solutions to meet your business SEO needs. Take your SEO strategy to the next level with Genie Crawl. Contact with today for a free evaluation and quote.
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