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Are Google Ads Pay Per Click?
Pay Per Click (PPC) advertising enables business owners to advertise on Google, reaching users that are searching for the products and services you provide. Google Ads are one of the PPC advertising options.
Google is the leading search engine, used by millions of businesses and users throughout the world. Google Ads is a powerful and cost effective way to drive quality traffic to your website, while building brand awareness.
The biggest question you probably have is why pay for advertising on Google when you already have a SEO (Search Engine Optimisation) strategy in place and with a bit more effort, you can improve your ranking for free.
What you may not realise is that SEO takes a lot of time. In fact, it can take six months or more before your site starts ranking. Google's algorithms are designed to only rewards websites that are considered high quality. While SEO is definitely worth the time, effort, and dedication to raise brand awareness and drive traffic to your website, Google Ads pay per click offers immediate results.
When you choose Google ads, you have control over how your adverts appear in search results. PPC is exceptionally powerful, as your adverts contain images and valuable information, such as pricing, star ratings, and shipping information. It helps you attract potential customers that are actively looking for what you are selling.
Google Ads enables you to bid on keywords that you want to trigger in your sponsored advertisement. Google determined which ads are displayed, along with each adverts position. This is based on the Quality Score. Quality Score is the relevance of your ad, that is determined by the CTR (Click Through Rate), along with your bid. The best way to look at it is as an auction. What you are willing to pay per click does impact where and when you appear in results.
The first step is choosing a list of keywords and phrases that you want to bid on. These should be based on relevance to your business. A thorough keyword research and analysis will help you identify what terms people use when searching for products and services you offer.
Organise your keywords into advertising groups and campaigns, writing engaging and catchy adverts that encourage users to click. Having a well-organised campaign can achieve excellent results with a good return on investment.
Don't forget a high click through rate will improve your Quality Score, increasing your advert ranking, while reducing your advert cost. Take your time to write high quality and engaging advert copy.
Monitor and track your adverts success. This will help you identify what adverts are achieving the best results and which ones need adjusting.
Choosing pay per click advertising with Google ads, provides you with a host of excellent benefits, including:
Are Google Ads Pay Per Click? Yes, you bid on the keywords you want to advertise, you remain in control of your budget and campaign, you can drive quality traffic to your website with immediate effect. Overall Google Ads helps you improve your brand visibility quickly, driving quality traffic to your website, helping you improve conversion rates.
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