Are SEO Guarantees Legit? What UK Agencies Can (and Can’t) Promise

What Reputable SEO Agencies Can Promise

Guarantees that seem too good to be true, often are. Reliable and trustworthy agencies will never guarantee you a ranking, but they do offer realistic commitments, including:

Clear Performance Metrics

Professional and reliable SEO Agencies in the UK set goals based on measurable improvements, such as:

• Increasing organic traffic
• Improving keyword visibility across results
• Increase in leads, enquiries, and conversions
• Improved site health and technical SEO performance
• Improvements in local SEO

This is a transparent way to track progress without any misleading guarantees.

Tailored Strategy

Every business is unique and this is why reputable agencies will guarantee a customised strategy that aligns with your business goals. These tailored strategies are based on:

• Industry competitiveness
• Local and national SEO requirements
• Website health
• Content quality
• Target audience behaviour
• Business goals

Ethical Tactics with Long-Term Practices

An honest and reputable SEO agency in the UK will be transparent about what methods they use, ensuring your site performs in the long-run. They may promise:

• High quality content creation
• Technical optimisation
• Ethical link building
• Improved user experience
• Ongoing monitoring, reporting, and adjusting

Transparent Reporting

Reliable agencies provide their clients with regular performance updates, enabling their clients to see what is working and what is not. This transparency helps to build trust, while helping business owners understand how SEO is impacting their business growth.

Red Flags

The most common red flags to watch out for includes:

• Guaranteeing a number one ranking in thirty days
• Advising they have a special relationship with Google 
• They offer quick fixes, stating there is no need for long-term SEO
• Offer thousands of backlinks for instant results

It's important to bear in mind that SEO is a long term investment with many UK companies seeing results within three to six months and strong results after a year of consistent optimisation. 

Conclusion

Many UK SEO agencies are not legitimate and it's important to remember that no agency can guarantee a ranking on a search results page. Those that claim they can could jeopardise your long-term success. Look for an agency that promises transparency, tailored approach, and measurable improvements in traffic and conversions. Contact Genie Crawl today for a free estimate for a customised SEO strategy.