Automating Reports: Tools and Templates That Save Time

While their features are different based on the reporting tools you select, some core elements include:

• Centralised data hub to simplify reporting 
• Real time insights
• Data integration works seamlessly with existing systems
• Automated scheduling
• Security to safeguard sensitive information
• Collaboration tools allowing multiple users to share and access the reports

Types of Automatic Reporting Tools

Automated reporting tools come in a variety of shapes and sizes. This means you are guaranteed to find a tool that aligns with your goals, constraints, and budget:

• Dashboard-based tools – organise data into visually captivating dashboard, presenting data in real time. Used for performance tracking with easy key metric monitoring. 
• Data integration and consolidation tools – create reports on data from multiple sources, pull data from systems into a single platform for streamlined data analysis
• Cloud-based reporting tools – provide scalability and flexibility, great option for remote teams enabling the team to access reports from anywhere
• Customisable report automation tools – create reports based on your requirements and goals

Tips to Choosing an Automated Reporting Tool

Choosing the right reporting tool is essential to ensure you receive the data-driven insights you need to make informed decisions regarding your campaign:

• Cost – prices vary from one tool to the next. Google Analytics does provide basic reporting free
• Ease of use – choose a tool with an intuitive interface with drag and drop features and reporting templates
• Features – look for features that align with you needs, such as customisable templates, timely alerts, advanced analytics capabilities, and real time synchronisation
• Scalable – can be expanded as your business grows
• Secure – prioritise tools that have good security measures
• Customer support – save hours of frustration with a tool that provides excellent customer service and support.

Automating Report Tools You Can Use Right Now

If you are unsure which automated reporting tool to choose, we have listed some of our top picks :

Looker Studio

Looker Studio is an open source tool that is part of Google's ecosystem, providing customised reports. It is able to connect with over eight hundred data sources, integrating with Googles tools and services, including Google Analytics,.

Features include:

• Visualisation templates
• Automated report delivery
• Customisable dashboard
• Report sharing

Tableau

A common choice for data reporting and visualisation. Some additional products may be needed to support data preparation and hosting. It is a good option for advanced needs with AI-powered insights and embedded analytics.

Features include:

• Data exploration
• Natural language queries
• Security
• Dashboard extensions

Power BI

An automated reporting tool from Microsoft with data visualisation features, integrating with Microsoft tools. It enables you to build reports, generate calculations,a and create summaries. You can also get answers in conversational language.  It boasts hundreds of reporting templates with free-training resources.

Features include:

• Drag and drop dashboards
• Free version

Conclusion

Automated reporting tools help you create accurate and insightful reports with speed and efficiency. They help you reduce manual, repetitive tasks, saving you time, while providing yo with data driven insights to make informed digital marketing campaign decisions. If you are ready to take your reporting to the next level, get in touch with Genie Crawl today. We would love to help!