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Backlink Strategies That Actually Work in 2025
Your backlink strategy is unique to your business. Every business is different with different marketing needs. Each industry has its own set of challenges. But there are backlink strategies that work for all industries in 2025.
These are the strategies you should be focusing on to acquire high quality backlinks, helping to improve your online visibility, boost credibility, and improve your ranking in search results. These proven strategies include:
Create high quality and unique content that attracts backlinks. People will link to content that they feel will add value to their own site and is hard for them to recreate. Content that attracts backlinks naturally include how-to-guides, infographics, studies, free tools, templates, and interactive content.
Writing a post or blog for another website in your niche that includes a link to your site naturally within the content is an excellent way to acquire high quality backlinks. When your post is published with the backlink, it provides valuable content to its readers.
This involves creating high quality and relevant content. Bear in mind if your content is poorly created or thin, it won't be accepted on high quality domains.
Broken links impact negatively on websites and is your opportunity to acquire the backlink you need from a high authority domain in your niche. It's not uncommon for websites to provide links to pages that don't exist anymore, known as broken links. This is an easy way to secure links. All you need to do is visit the websites in your niche, identify if they have broken links, and then offer a replacement for the broken link.
This is a win-win for both of you. It helps to fix their content, while providing you with the valuable backlink you need.
You may find there are blogs or articles that mentioned your business, but don't link back to your website. These unlinked brand mentions are an easy way to acquire a high quality backlink. If your brand has already been mentioned, chances are the author likes your brand. All you need to do is ask for a link to be added.
PR link building is an excellent strategy to acquire backlinks using public relations. When your business appears in blogs, articles, and on other sites, they often carry a link to your site. This involves sharing newsworthy updates relating to your business or industry, writing high quality press releases, and building relationships with journalists.
This strategy involves identifying which websites link back to your competitors pages. You can approach these sites to acquire a backlink. Using tools such as SEMrush or Ahrefs will help you identify your competitors backlink profiles.
You cannot just contact these sites and ask for a link, you need to offer them valuable content or solutions to build strong, and high quality backlinks.
High quality backlinks can help you improve your ranking in search engine results pages (SERPs). Only focus on acquiring links from relevant and trustworthy websites in your industry. If you need help creating an effective backlink strategy that works in 2025, get in touch with the talented Genie Crawl team today.
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