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Beginners Guide to What SEO Does
These days it is not uncommon to search Google when you want an answer to something, or you are looking for a specific product or service. Business owners worldwide are now focusing of search engine optimisation (SEO) as part of their online marketing campaigns.
SEO is a process that involves the optimisation of your website, helping it rank well in search engine results pages (SERPs). The aim is to create a website that is easy to customise, offers simple navigation, provides updated and relevant high quality content, and offers fast page loading speeds, to name a few.
Once your website is designed, there are many other techniques and tactics you need to use to make your website stand out against your competitors, helping you climb to the top of the rankings, based on the users search query.
Before you can really learn everything about SEO, you need a good understanding of what it is. SEO is a process where your website is optimised to improve your ranking in SERPs. It is one of the most important online marketing strategies, driving quality traffic to your website, boosting brand awareness, and helping to improve sales.
SEO is a natural marketing technique, known as organic marketing. You cannot pay Google, or another top search engine, to rank well in their SERPs. Google, the leading search engine in the world, aims to provide its users with a good user experience when they search for anything on the internet. They aim to retrieve the most relevant information based on the users search. When you focus on SEO, you ensure that the search engine identifies and recognises your content as the best, helping you to improve your ranking and reach your audience.
SEO works when search engines use robots that crawl your website, determining the content you provide. These robots, known as bots, will identify, index, and rank your content accordingly. The search engine then assesses what the person is searching for, retrieves information from their index, and displays it in results.
Google relies on algorithms, that are software programmes, that use hundreds of signals to identify the best content based on the searchers query.
SEO strategies contain numerous tactics, these include on-page and off-page SEO. On-page SEO is the strategies you use on your actual website. This is the design of the site, the quality of the content, your meta descriptions, sitemaps, and more. Off-page SEO, on the other hand, is tactics used outside the website, such as back links, and guest blogging.
It is important to use both on-page and off-page SEO to drive traffic to your website. These are a great way to signal to Google that your site is significant. When you let Google know your pages are important, you can increase your ranking to gain quality traffic and the best end results.
When looking at what SEO does, you will find that it offers a complete range of excellent benefits. The benefits of SEO includes:
While SEO is overflowing with excellent benefits, that cannot be ignored in today's digital world. It also has its downfalls. The disadvantages of SEO includes:
Overall, SEO is an excellent marketing technique that helps you boost your brand visibility and drive quality traffic to your website. The more traffic visiting your website, the higher your chances are of securing a sale.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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