Best Practices for App Screenshots and Preview Videos in App Stores

Best Practices for App Screenshots and Preview Videos

App screenshots and preview videos are important elements of an effective ASO strategy, impacting user engagement, visibility, and conversions:

• Make a Great First Impression
• Communicate Value
• Improve Conversions
• Indirectly improve search rankings

Best Practices for Apple App Store

Before you select your app screenshots and preview video, you need to ensure it meets Apple's technical requirements. This includes resolution, format, along with content rules, ensuring your visuals are approved and displayed correctly:

• Use up to ten screenshots per localisation
• JPEG or PNG are accepted formats
• No transparency or promotional text, so don't offer “Free” or discounts

Best Practices for Google Play Store

Google Play Store has specific sizing and formatting rules that ensure your listings look great across all Android devices:

• JPEG and 24-bit PNG are accepted
• Up to eight screenshots per device type
• Minimum dimension of 320 pixels with maximum at 3840 pixels
• Maximum dimension cannot be more than twice the minimum

Google Play Store also has very strict policies regarding app store screenshots and preview video accuracy. Avoid any misleading elements such as fake buttons, overly styled imagery, or captions that don't appear in the app. 

App Screenshots and Preview Videos that Boost Downloads

App screenshots and preview videos have a direct impact on conversions. Your design choice will impact engagement:

• Place the most compelling features or engagement characteristics in the first three screenshots to boost engagement
• Add short and benefit driven captions
• Show the app in real life scenarios with human centrered designs
• Consider colours with blue and green portraying trust and orange and red creating excitement and urgency
• Keep your preview video no more than thirty seconds, showcasing real in-app experiences
• Conduct A/B testing to identify the best screenshots and video previews to use

Mistakes to Avoid

Avoid the following common mistakes:

• Text heavy screenshots can overwhelm users
• Using generic stock images can disconnect the user from the actual experience
• Poor contract and low readability can turn users away
• Not using all the available screen shot spots
• Not aligning screenshots with user intent

Conclusion

App screenshots and preview videos are essential elements of your app store product page, playing a role in how users perceive your app. You want to grab the users attention right away, so don't overlook the importance of your app screenshots and preview video. Genie Crawl are here to help you grab your audiences attention, increasing downloads. Contact us now to find out more.