Beyond Keywords: How to Optimise Content for Search Intent in 2025

In order to optimise for search intent, there are a few things you are going to want to optimise, including:

• Format of content 
• Fresh content
• Add visuals
• Add concise and descriptive meta titles and descriptions
• Acquire high quality and authoritative backlinks
• Don't forget to include clear call-to-actions (CTAs)

Formatting Contents

Paying close attention to your content format is important to meeting search intent. This includes sharing long-form and short-form content, provide articles from experts on hot topics, develop videos and upload them to YouTube to showcase your products and services, along with making use of case studies. 

With the introduction of AI-powered tools used by the top search engines, you also want to optimise your content for AI Overviews, that now appear at the top of most search results. Keep your content original, valuable, and should resonate with your audience.

Fresh Content

Google rolled up an updated called Query Deserves Freshness (QDF) in 2017, that has now become a ranking factor. This ensures search results are up to date. Google now provides results on search engine results pages (SERPs) that are current and meet user intent.

When fresh content meets the needs of the user, your old and outdated content will drop in rankings. You can refresh these pages by updating them with the latest information, whether it's statistics or extra information.

Add Visuals

As humans we love visuals and understanding search intent helps you decide what types of visuals to include, whether its video, image, or infographic. 

Meta Titles and Descriptions

Always take search intent into consideration when it comes to creating your meta titles and descriptions. By aligning these elements with search intent, you signal Google that your content is relevant. 

Acquire Backlinks

If you have read any of our previous blogs, then you know how important backlinks are to your SEO success. Yes, it is only a small piece of the SEO puzzle, but if you want to improve your organic rankings, then acquiring high quality backlinks is essential to your success. 

Remember to monitor your backlink profile, ensuring any low-quality backlinks are removed and only links from high domain authority websites link back to your site.

Add Clear CTAs

Every page should include a clear call to action (CTA). You don't want your website visitors to arrive on your page and then be unsure on what to do next. With clear CTAs, you can drive a desired action, whether it's making a purchase, signing up for a newsletter, or purchasing a subscription.

Conclusion

Understanding search intent is essential if you want to improve your SEO efforts. Mastering search intent is important when it comes to SEO in 2025. Search engines are getting smarter, becoming more sophisticated, providing users with relevant results. Business owners need to ensure that they understand search intent when it comes to publishing content that ranks. Genie Crawl is a boutique digital marketing agency with SEO expertise. If you need help creating content that focuses on search intent in 2025, get in touch with our team today.