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Blog Writing Made Easy: How to Write for People, Not Just Search Engines
Great content helps you connect with your audience, yet many writers create blogs designed for search engines. Focusing on algorithms makes you lose sight of what matters – your readers.
When you write for people, not just for search engines, your content becomes more engaging, while helping your search engine optimisation (SEO) efforts. Remember, Google's priority is to provide users with valuable content.
The Genie Crawl team have put together some tips to make blog writing easy, helping you write for people, and not just for search engines:
Before you start creating a new blog post, identify who you are writing for. Know your audience, their age, interests, preferences, and challenges, along with what they want to learn.
With a good understanding of your readers, you can create content that aligns with their needs and goals, using language they understand, along with a tone that meets their mindset.
In the past, SEO writing was jamming keywords into every paragraph to manipulate search engines and increase ranking. Today, search engine algorithms are more sophisticated and using that strategy can negatively impact your efforts, even resulting in penalties.
Rather than focusing on your selected keywords, add them seamlessly to your blog, only where they make sense. Rather focus on creating sentences that flow naturally.
The best blogs are those that offer solutions or answer questions. Each blog should serve a purpose. This can be to inform, inspire or help your audience. Provide practical answers using subheadings and bullet points to make the content easier to digest.
A great blog is more than writing words, it's also in the structure. When you break your blog into short and easily digestible paragraphs with descriptive headings, it makes your blog easier to read.
Using bullet points, numbered lists, and bold keywords can guide your readers throughout your blog.
You want your blog to be memorable. If you can add case studies, examples, and personal anecdotes to get your point across. Stories evoke emotion and emotion increases engagement. Your readers will remember a story much longer than any statistics. When your readers feel emotionally connected, it improves brand trust and credibility.
While you must focus on your reader when writing a blog, it is just as important to optimise for search engines. These are not opposites, but rather work together in unison, helping you reach and engage with your audience, while aligning with SEO best practices. This involves adding relevant keywords in your blog title, meta description, and headers. Also add internal links to related posts to encourage your audience to explore your blog further.
Remember, when your audience loves your blog, search engines will too.
Blog writing is about connection and the best content is conversational, human, and helpful. When you focus on your readers, writing naturally, and providing them with value, you show search engines that your blogs are valuable sources of information. Need help with your blog writing? Genie Crawl has an expert team of content creators who will bring your brand to life, resonating with your audience, and appealing to search engines. Contact us now for more information.
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