Building a Brand Voice Library to Train Your SEO Writers

Create a strong brand voice with a big personality that is unique, resonating with your target audience.

How to Build a Brand Voice Library

There are a number of steps to building a brand voice:

Step 1: Align Your Brand Voice with Your Core Values

Align your brand voice with your mission statement and core values, defining your personality traits. This can help you select phrases and vocabulary you can use when speaking to customers.

Step 2: Remain Authentic

Eighty six percent of consumers say authenticity is a deciding factor when deciding what brands to support. It is essential you remain emotionally true to your brands mission and core values, developing a voice, rather than creating a voice that works with certain trends.

Step 3: Audit your Current Voice

Every business has their own methods of communicating with their audience. We recommend reviewing your top performing communication methods, identifying interactions and likes. This helps you identify what resonates with your audience.

Step 4: Identify Your Audience

If you were selling wing surfers to adrenaline seekers, you not going to use phrases from the 1980s, the same as you are not going to use street slang when selling electric scooters to pensioners. Identifying your target audience helps you select the right language that resonates with them.

Step 5: Create a Buyer Persona

With your target audience in mind, you can create a buyer persona. This is a fictitious character that can hep in creating a powerful brand voice.

Step 6: Conduct a Survey

The easiest way to ensure your target audience is impressed with your brand voice is to ask them. You can conduct a survey and ask for customer feedback on how they describe your brand, what your brand sounds like, and whether your tone of voice is appropriate.

Step 7: Create a Style Guide

This is your brand voice library that you will give to your SEO writers in order to train them on your brand voice. This will contain guidelines to ensure your voice is communicated consistently. Consistent brand presentation can increase revenue by more than thirty percent!

When creating your brand voice library, you want to create protocols that writers must use when writing any communication. This involves providing a description, include what they should do and should not do, along with some best practice examples.

Step 8: Review and Amend

Communication is constantly evolving and what may sound smart a few years ago, may be outdated today. Review your brand voice regularly, at least annually, and ensure you update your brand voice library to help writers consistently provide the best quality content that aligns with your brand voice and resonates with your audience.

Conclusion

Building a brand voice library is an important step to ensuring your SEO writers understand your voice and can produce consistent communications that resonate with your audience. Do you need help building a brand voice library? Contact Genie Crawl today to find out more.