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Building Brand Trust Through User-Generated Content
User-generated content has become pivotal to your online success. We live in a world where glossy magazine adverts have been left behind, while real and honest experiences are taking the front seat. User-generated content is exceptionally powerful, telling your potential customers how your products or services really work.
This helps potential customers make informed decisions regarding your products and services, while building a level of trust, that you will never achieve with a glossy magazine advert. In today's world, brands are fighting each other online for attention, where user-generated content can make the difference between your audience ignoring your business, or taking a closer look at what you have to offer.
Studies and surveys have found that consumers find user-generated content close to three times more authentic than content created by the brand, while sixty percent find user-generated content the most trustworthy. It's a vote of confidence that can provide tangible results. User-generated content sees a higher click through rate than standard marketing efforts.
When you are purchasing a new product. Chances are you head to the internet and carry out a search. You are offered pages and pages of results. Which ones are you likely to take note of? When you see good reviews and honest feedback from people who have used the product or service, you feel more confident in your decision, increasing the likelihood of you purchasing from the company with glowing online testimonials. This is the power of user-generated content.
Now that you know the importance of user-generated content in helping you gain online trust, you need to take the necessary steps. A good starting point is asking your happy customers to share their experiences, or you can use hashtags in your campaigns. These are easy, yet very effective ways to gain content from your users.
A strategy that works in acquiring user-generated content is contests. Everyone loves contests, they are a challenge, especially when you can win something. Contests help to boost engagement, while increasing your user-generated content.
User-generated content is something to be proud of and should be shared across all your marketing channels, from your website to your social media pages. You can add it to your weekly newsletter or other email marketing campaign. Every piece of user-generated content you receive makes an impact on potential customers, keeping users engaged and turning website visitors into loyal customers.
User-generated content is providing a valuable tool in your digital marketing arsenal. It is a powerful way to build trust and credibility with your audience. It is real and honest feedback from people that have made a purchase or used your services, a vote of confidence, that is as powerful as word of mouth.
If you haven't taken advantage of user-generated content yet, then you could be left behind. It helps to build trust and credibility, making it more likely for your potential customers to use your brand when needing your products or services. Do you need help with your user-generated content? Contact us now to find out how.
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