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Building Trust with Colour Psychology in Medical Websites
Colour psychology studies how and why colour impacts human emotions and behaviours. Blue is commonly associated with stability and tranquillity, for example. When it comes to medical websites, patients are dealing with stressful matters, seeing blue can ease their tension.
Don't worry, this does not mean that every medical website should have blue in its branding and web design. There are a number of colours that have a helpful connotation when it comes to medical sites.
A study has shown that the most popular colours used in industry-leading medical websites and logos include:
When it comes to medical website colours, twenty out of thirty five sites have blue in their colour palette, usually placed above the fold. That's a staggering 57% of medical websites.
Studies involving patients sharing their preferences included:
It's essential to be mindful in how you design your website and use colours, ensuring you affect your audience on an emotional level. This requires striking a balance:
The colours you choose when designing your medical website can make a difference to how you are perceived. Colours are not only responsible for making your site aesthetically pleasing, colours can evoke emotions and behaviours in your targeted audience. Contact Genie Crawl today if you need help with your medical website design or optimisation. Complete our online contact form now for a free evaluation and quote.
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