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Can Entity SEO Make Keywords Obsolete?
For many years website owners have relied on keywords for their SEO strategies. If you are still focusing on keywords, it's time to take the transition from keyword focused SEO to entity SEO.
Gone are the days of focusing on adding keywords to your content to gain visibility. Search engine algorithms are becoming smarter and more sophisticated. Google has introduced the knowledge graph, which has changed how content is ranked.
The best way to explain entities is that it is Google's way of understanding the world, categorising concepts. Rather than viewing each keyword individually, search engines see them as a concept or entity.
If you do a search on Google for “Apple,” Google will automatically think of the fruit and the technology giant. It looks at the bigger picture.
As a website owners, it's important to take advantage of entity SEO to improve your online visibility. It's important to pay close attention to entity SEO, because it helps to:
Understand user intent – entities enable search engines to understand the context behind the search. When your content aligns with a specific entity, you increase your chances of ranking for related queries
Future proof your campaign – search engines are getting smarter by the day, understanding context and user intent. When you have an entity-focused approach, you future proof your site for future algorithm changes
High quality content – when you think of entities, you don't limit your content to specific keywords. It helps you create comprehensive content covering the topic
Improved visibility – entities are linked to knowledge graphs, large networks of information. When you align your content to entities, you improve your chances of appearing in rich snippets
Definitely not. Keywords are still an important part of your SEO strategy, providing detail, while entities cover a broader context. But we do recommend finding a balance between keywords and entity SE.
Conduct keyword research, ensuring your content ties to the broader entities.
Are you ready to implement entity SEO? Let's get started
Existing content – review existing content to see how you can restructure it to align with relevant entities
Research – research all angles around the entity, including related concepts, questions people may ask, along with how different keywords tie into the entity
Structured data – schema markup helps search engines understand the context of your content. Ensure you have schema markup for each web page
Search engines are evolving and our strategies and tactics must evolve with them. Balancing entity SEO with keywords is essential to tie everything together, providing contextually relevant experiences for your audience. At Genie Crawl, we still believe that SEO and content marketing is essential where AI plays a major role. By embracing new concepts like entities, it enables us to create high quality content on a broader topic, increasing chances of appearing in AI search results. Are you ready to get started with entities SEO? Contact Genie Crawl now to find out how.
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