We were referred to Mr Taylor who had just launched a WordPress ecommerce site for his business and wanted to hit the ground running. The focus was to improve site speed and SEO performance, ensuring his high quality products reached the right audience in a highly competitive global market. The site was lagging in speed and was not appearing in search results, meaning that it was losing a high volume of organic traffic that could be converted into paying customers.

In our first discussion with Mr Taylor, his concerns were that he was not appearing in search results and he was being told the site speed was too slow, which was increasing his bounce rate, in turn, negatively impacting any SEO efforts. He wanted us to improve his online visibility through SEO, and improving his site speed to increase time spent on page. His focus was to increase organic traffic using white-hat techniques with real-time results. We discussed the project in depth, ensuring that the strategies we used aligned with his goals and audience, while remaining current with industry trends.

We have worked on countless WordPress ecommerce sites, so our technical team got to work on improving the site speed by optimising images, using lazy-loading, along with taking advantage of caching. They minified JavaScript and CSS files, while implementing the use of a Content Delivery Network (CDN). At the same time our SEO experts conducted comprehensive keyword research, created a XML sitemap and Robots.txt file, and optimised images and meta data, while creating high quality product descriptions that aligned with the sites audience. The theme selected was chosen for responsiveness, while we implemented product hierarchy with clear categories and sub-categories. In addition to this, we implemented an effective internal linking structure to boost navigation, along with implementing structured data, and clear URLs to improve SEO success.

The results for this project have been amazing with the client experiencing a 200% increase in organic traffic. Conversions have also been boosted, as more visitors are taking the time to read the product descriptions, not abandoning the site due to slow loading pages. With an effective and tailored strategy in place, this Wordpress ecommerce site continues to grow, reaching its audience and driving organic traffic every day. Mr Taylor still uses our services when updating his product descriptions and adding new products, ensuring that his site speed remains at optimal and he continues to enjoy good SEO performance.