Content Marketing and Blogging Helped a Software Company Build Authority and Generate Leads

A software company struggled with their SEO strategy, finding it difficult to appear in search results, generating leads. With an excellent customised software products, the company has a great product, but they struggled to attract the right audience online. As a result, they were struggling financially, looking for a way to generate high quality leads that were more likely to convert into regular customers. They approached us via our website contact form, requesting a free evaluation and quote, taking into account their limited budget.

Their brief included the fact that they wanted to generate high quality leads, while building authority in their niche. They wanted to be the go-to resource for their audience, increasing their chances of selling their customised software solutions, along with increasing subscribers to their existing products. They already had an excellent website in place, but they were lacking a content marketing and blogging strategy. We were given the go-ahead on our suggestion to create a content marketing and blogging strategy that improved authority and generated high quality leads, that were more likely to convert.

Our approach to this project was to create a content marketing and blogging strategy that would build authority and generate leads. This involved focusing on two main areas, starting with building authority. We create blogs and content that demonstrates expertise in our clients niche, providing value to the audience, while establishing leadership. All content is optimised for SEO, helping their website, blogs, and other content rank well in search results. This includes a consistent marketing strategy to keep the audience engaged, building authority over time. We ensure the content published aligns with our clients goal generate leads. This means creating high quality and valuable content attracting the attention of organic traffic on search results pages and social media, along with offering resources in exchange for contact information. Our blogs and content are designed to provide value, guiding the potential client through the sale funnel, helping to turn the leads into conversions.

We started this project 12 months ago. Both we and the client knew we couldn't build authority over night; this took time with regular blog posts being published. We found the best results were achieved by publishing at least one blog post daily, constantly providing fresh and updated information. The software company has a large volume of blog subscribers today, and their lead generation has sky-rocketed by more than 70% in the past 12 months, proving an effective content marketing and blogging strategy can help in building authority and generating leads effectively. With over ten years’ experience in lead generation and SEO, we felt a content and blogging strategy was the best way for our client to build authority in their niche, while generating high quality leads.