How Content Marketing Increased Organic Traffic for a Health and Wellness Brand

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Summary

Our Client, Mr Burger, has an established health and wellness brand, known for their range of high quality nutritional supplements. The products had been sourced to ensure they were manufactured using the highest grade ingredients and he had a website in place, complete with product descriptions. With fast delivery, competitive prices, and top quality products, Mr Burger's health and wellness brand should have been booming.

The Brief

Mr Burger approached Genie Crawl, as he was struggling to increase his organic traffic. When we first met, just over eight months ago, the website was only driving 100 website visitors a month, not enough to run a successful health and wellness brand. Mr Burger requested that we increase his organic traffic, enabling him to improve conversions. Content marketing was discussed, as it provides the opportunity to build authority and credibility in the niche, while gaining a competitive edge through high quality, relevant, and valuable content.

Our Approach

We started by creating a customised content marketing strategy that focuses on establishing leadership in the healthcare industry, educating the audience on various conditions, supplements, and preventative measures, along with building brand awareness. We published content across multiple channels, ensuring that this business reached its target audience, wherever they were spending their time. All content was SEO optimised, ensuring it was optimised and relevant, to boost ranking, driving organic traffic to the site. We also focused on lead generation, creating newsletters and ebooks that are offered in exchange for contact information, helping to capture leads. Publishing content on a regular basis was essential to drive traffic and conversions.

The Result

The results speak for themselves, and we are happy to report that our client has experienced a surge in organic traffic of close to 200%, while they have appeared in Featured Snippets, helping to establish their visibility and authority. In addition to this, we have seen an increase in ranking for targeted keywords, with 20 appearing at the top of search results, expanding their reach. Since starting this content marketing strategy, our clients has experienced more leads, more traffic, and more conversion, proof that an effective content marketing campaign can increase organic traffic for health and wellness brands.

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