Driving Property Leads with SEO for a Real Estate Agency

A real estate agency in the United Kingdom was looking to increase property leads.  The agency specialises in residential and commercial sales and rentals, with an experienced team of real estate agents, who were looking for more properties to sell, while securing new purchaser for these properties, all of which required lead generation. The real estate market in the UK is very competitive, which is why the agency wanted to focus on generating the highest quality leads with the higher chance of converting.

While the estate agents tried cold calling, newspaper advertising, and open houses to generate leads, they wanted high quality leads that would drive sales, reaching a wider audience. Our brief was to do what was necessary to ensure that their agency increased online visibility, awareness, and leads. They wanted to reach a much wider audience, throughout the world, and within their local community, ensuring everyone knew their name when it came to property in the UK.

We created a tailored SEO strategy that aligned with their goals to drive property leads. This involved conducting thorough keyword research, identifying relevant and high impact keywords in the real estate industry, while understanding the user intent behind the keywords. We included terms relating to location and property types. The strategy included on-page optimisation, while ensuring their site was mobile responsive, aligning with Google's Mobile-First Indexing. We also included location-based landing pages focusing on local SEO, while claiming and verifying their Google Business Profile to improve their ranking in search results and Google Maps. We created the content to provide valuable insights surrounding real estate topics and optimised all the images to increase their ranking in image results. With high quality content published, we started acquiring high domain backlinks, that improved their authority and relevance in the real estate industry.

Over the past several months, we have seen notable improvements in our client’s online presence. Their website is achieving higher rankings for specific real estate related keywords, and they have experienced an increase in organic traffic. So far to date, we have increased their leads by 130%, of which a large number are high quality leads at the end of their sales funnel, ready to purchase their next property. We are delighted with the results month on month, as our detailed reporting shows significant and steady improvements.