How Mobile SEO Helped a Local E-commerce Business Achieve a 40% Increase in Sales

Our client, a local e-commerce business, was lacking online visibility and their sales were stagnating. Operating in a competitive niche, they relied on organic traffic for sales. With a large product catalogue and competitive pricing, they still were struggling to gain the online visibility that they needed, making conversions challenging. E-commerce sites are no strangers when it comes to the challenges of online visibility, due to the competitive nature of their niche, and the fact, some large e-commerce businesses have large budgets to dominate their market.

Meeting with the client for the first time, they expressed their desire to increase website visitors and sales. We went through their website with them, identifying poor website structure, low-quality product descriptions, duplicate content, slow page loading times, along with numerous broken links. One thing stood out, they were not mobile-optimised, meaning they were not visible when clients searched using their mobile devices. This was causing them to lose out on valuable organic traffic and sales. With close to 80% of mobile phone users having made a purchase online, we knew that we had to tackle the sites mobile SEO head-on.

With the go-ahead from the client, we got to work conducting comprehensive keyword research, optimising their Google Business Page, and creating a mobile responsive web design. This involved minimising images, along with reducing the number of intrusive pop-ups. We optimised their product descriptions, creating clear categories, and subcategories, and revisited any duplicate content. We used long-tail keywords to appeal to mobile users relying on voice search, and implemented schema markup, ensuring that search engines understood the content. This also involved an internal linking strategy, along with a powerful back link strategy, to acquire high-quality backlinks. We also improved page speed, encouraged user-generated content, and worked on boosting their social media engagement. We streamlined the check-out process, making it simpler with fewer steps that could be carried out on a mobile, complete with a clear and compelling call to action.

This project was an exciting one, our team were passionate in helping our local e-commerce client boost visibility and sales with an impressive increase of 40% in sales in a short period, thanks to mobile SEO. By aligning with mobile-first indexing, targeting high-intent keywords, and improving site structure, we boosting the ranking and visibility for targeted keywords, improving ranking and sales. This was a strategic process of ensuring the search engines understood the context of the content, while ensuring our client was visible to their audience that were searching on a mobile device while on the go. With sales still increasing, we are expecting our client to surpass their sales goals in the coming months.