Link Building for an E-commerce Business Led to Increased Visibility and Sales

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Summary

An outdoor e-commerce business, established in 2018, is a growing brand throughout the UK. They are known for their high quality outdoor clothing, tents, and accessories. They are committed to sustainability, focusing on encouraging their clients to explore the beauty of nature. They have a good national following, but they wanted to expand their reach. They approached us via our online contact form, and we arranged a consultation as soon as possible to discuss their concerns and goals.

The Brief

When this link building campaign started for our e-commerce business, there were numerous larger brands already dominating the outdoor industry, which made it harder for our client to gain the recognition needed. Our clients concern as we went over our free evaluation, was that the other brands already had high quality links driving traffic to their sites. This showed the urgent need for a strategic link building campaign, focusing on gabs in the market, while boosting competition in the industry, driving visibility and sales.

Our Approach

The focus of our link building team was to acquire high-quality backlinks from website with a domain authority of between 25 and 70. They focused on generating more leads, while establishing our client as an authority in his industry, through high quality, valuable, and unique content that prioritised E-E-A-T. Our client was hesitant, starting with five posts per week for the first three months, but soon upgraded to ten posts a month, after seeing the excellent results shown in our monthly report. Today they have more than 20 links, all from domains with a rating of between 30 and 65.

The Result

As a result, our clients’ website visibility and sale have improved dramatically in the past year and a half. Their website visitors have more than doubled in this time and their domain rating has increased to 55, in just 18 months. Many of their key targeted keywords rank in the top three spots in search results, and their rankings and sale have increased. This client wanted to expand their reach, attracting visitors from around the world, not only nationally. Today, they experience a high volume of international sales and this is increasing month on month, proving that an effective link building strategy can boost visibility and sale for e-commerce businesses.

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