Boosting Local Visibility for a Family-Owned Business Using Local SEO

Mrs Wilson contacted us regarding her family-owned, London-based business. While an established business, they were not receiving the traffic they expected. Being in the services sector with a physical location in London, they wanted to reach a wider audience in the area, increasing their enquiries and sales. This business is known for their professionalism, attention to detail, and competitive prices, with a team that is qualified, experienced, and friendly.

Mrs Wilson wanted us to improve their local visibility at a competitive price that their family-owned business could afford. They were looking to grow their business, reaching a wider audience, all within London. During our initial consultation, Mrs Wilson expressed her desire for us to help them with their content creation. She also requested that we complete the project as quickly as possible, wanting to generate new website and foot fast, while using ethical techniques that would avoid the risk of any penalties. Being a local family-owned business on a limited budget, they didn't want a long-term SEO package, but rather pay for the services they need, as and when they need them.

After understanding her objectives and seeing that their website was not optimised, we knew we had a lot of work ahead of us. Our first step was claiming and optimising their Google Business Profile with optimised images, videos, and updated information. With that set up, we went on to create location-based landing pages for the areas the company covered within London, on their website. This ensured each page was unique, using local keywords that would help the website increase in local rankings, along with Google Maps, and other search engines. We did go one step further, ensuring the site was user-friendly, well-structured, and fast loading. We offered our online reputation management service, which Mrs Wilson accepted, which gives us the ability to monitor any online reviews, commenting on them, turning negative reviews into positive, which are essential for local online success. We are also creating weekly blog posts to raise awareness and visibility.

We completed the project within record time, presenting it to our clients before the deadline. We are happy to report this campaign is going strength to strength, with website and foot traffic improving on a monthly basis. Our clients have already seen an increase in foot traffic and enquiries by just over 50% in the past few months.  Delighted with our services, we still provide them with ongoing online reputation management services, monitoring any mentions, comments, and reviews online, ensuring that they portray the business in a positive light, helping to improve their online reputation, while boosting their visibility with regular weekly blog posts.