SEO Success for a West Bromwich Start-Up: Boosting Organic Traffic and Local Sales

Mr Adams approached Genie Crawl to help him improve organic traffic and local sales for his West Bromwich start-up. The business, a plumbing company, was in a highly competitive niche, and being new to the industry, the competitors were well-established online. It was imperative that Mr Adams plumbing start-up was visible online, helping to drive organic traffic and local sales. Start-up businesses rely on SEO as an affordable solution to drive new clients to their business.

For Mr Adams, SEO was the most cost-effective solution to generate organic traffic and local sales. With very few visitors to his website, yet a high volume of competitors, we knew we had to act quickly, creating a customised SEO strategy that would gain a competitive edge, helping Mr Adams dominate his industry in his local area. The brief was to attract potential customers without paying for advertising increasing visibility, traffic, and conversions.

With the go-ahead from Mr Adams, our team got to work carrying out comprehensive keyword research, identifying local high-intent keywords and phrases, while carrying out effective competitor research, identifying gaps in their marketing strategies we could take advantage of. Our first step was to create and verify our clients Google Business Profile, optimising it and ensuring all information is up to date and accurate, improving his visibility in search results and Google Map results. We paid close attention to on-page optimisation, creating a clear URL structure, compelling meta tags, and ensuring all content was high quality and optimised.

We also implemented schema markup, helping search engines understand the context of the website content. We created and optimised the blog, along with guest blogging to increase backlinks, focusing only on acquiring high quality backlinks from reputable local websites. In addition to this, we provided a daily blog, focusing on local keywords, which were used strategically throughout the content, while providing the clients audience with quality information that aligns with their intent.

The result for this West Bromwich start up has been excellent. Since the introduction of the SEO strategy, Mr Adams has seen a surge in organic traffic, and as result sales. With clear and compelling call to actions, along with his experience and service, he will be growing in strength as his business continues to grow. This case study shows the power of SEO for a start-up business that has a minimal marketing budget and needs to rely on organic traffic to grow their business and succeed.