Real Estate SEO: How Targeted Local SEO Boosted Organic Traffic and Sales

Stephanie, the owner of a real estate agency in a London borough, wanted to be the leading agency in her local area. She was tuned-in when it came to social media, with a good following, but she wasn't able to reach her audience through Google search. Stephanie approached the Genie Crawl team to help her become a trusted real estate choice, improving her organic traffic and increasing sales. She had built up the business and had a small and talented local team of agents, who knew the area well, and were trusted by their clients.

When Stephanie approached us, she wasn't seeing the sales results she wanted through social media alone and wanted us to help her put an effective SEO campaign in place, managing the strategy for her to ensure her organic traffic and sales were increased. The real estate industry in London is very competitive, that meant competing against a high volume of real estate agencies, many of which are international names. After conducting a thorough site audit, along with competitor research, we decided to focus our attention of targeted local SEO to boost organic traffic and sales.

As with any SEO strategy, we started with comprehensive keyword research to identify high-intent keywords. With the targeted local keywords in place, we optimised the clients Google Business Profile, ensuring it was accurate and up-to-date, while publishing high quality and optimised images, and optimising their description. We introduced content marketing, targeting local keywords and user intent, providing high quality content that resonated with tier audience. We also optimised their property listing pages, along with creating location-based landing pages for the hyper-local areas they cover.

We paid close attention to acquiring high quality backlinks from relevant local businesses. Our approach included a sentiment analysis, managing their online reputation, responding to positive and negative reviews, while encouraging their happy clients to leave reviews. We ensured Name, Address, Phone (NAP) consistency when building local citations. We also optimised their website images and helped Stephanie with video marketing, to boost traffic and sales.

We are still working with Stephanie today, managing her local SEO and content strategy. In the past twelve months, our local SEO efforts have boosted organic traffic and sales for Stephanie's real estate agency. This case study shows the power of local SEO, reaching the right audience at the right time, while providing a great user experience. We have found local SEO to be effective in helping smaller local businesses reach their local audience and dominate local search results over their competitors.