A travel comparison website recently approached Genie Crawl, as they were having trouble increasing their organic traffic. Our client provides their visitors with the opportunity to compare the prices of accommodation, flights, and car hire, while making a booking directly through their website. The site, which works with numerous top hotels, resorts, airlines, and car hire companies relied on organic traffic to generate leads and conversions.
When the client first approached us, they already had the website and partners ready. While they did secure a few bookings, they were not achieving the goals they had set. Their objective was to improve their online visibility to drive qualified and organic traffic to their website, using the most cost-effective solution possible, with the best results. We carried out a comprehensive audit on their website and visibility, noticing that while they had used targeted keywords in their content and started a few social media profiles, they had a very low domain authority and their website traffic was stagnating.
Our focus was to improve the sites domain authority, driving more organic traffic to their pages, helping to generate leads and sales. This involves content creation, focusing on targeted keywords and user intent, providing informative, unique, and high quality content that drives engagement. This included interactive and shareable content, to improve social media presence. In addition to this, we carried out a competitor analysis, identifying their backlink profile and looking for gaps in their strategy. This link building campaign also included guest posting on relevant travel websites, along with HARO and press releases, and we collaborated with travel influencers.
Since we started this project just shy of one year ago, we have been carefully monitoring it, ensuring we only acquire high domain back links that drive organic traffic and improved rankings in search engine results pages (SERPS). The results have been excellent. We have acquired more than ten high domain back links and the site is now listed at the top of search results for more than twenty of the targeted and relevant keywords, which has resulted in a seventy percent increase in organic traffic. This case study shows the power of link building and how quality backlinks can improve traffic considerably, in this particular case, organic traffic has grown by 70%.
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