ChatGPT for SEO: How AI Can Help With On-Page Optimisation
Since launching in 2022, ChatGPT has been a hot topic in the digital marketing world, as people explore how to maximise its potential, using it to their advantage. This is a powerful tool that can provide users with a range of uses. When it first appeared on the scene, many were worried about job loss, yet it has become clear, that this AI-driven tool cannot replace human creativity and intelligence. ChatGPT is now added as a skill when crafting your CV.
ChatGPT is only as effective as the information you provide it with. You need to educate and pre-inform it, in order to get the desired results. This is referred to as prompting. The more detailed and relevant information you provide, the better the results will be.
An example would be writing an article on ChatGPT for SEO. ChatGPT will give you a generic result if you ask it to create a title for you. If you are more specific, telling ChatGPT to create a sixty character title using your keyword at the beginning, you will receive an improved result, but why?
It all comes down to prompting. The more specific you are in what you provide the AI, the better the results will be.
ChatGPT is proving a valuable tool for on-page optimisation. With this AI tool, you can use it for:
When you start your SEO project, you can use ChatGPT to help you with your keyword research, giving you some great ideas. As mentioned before, you need to prompt the AI to get the best response, in this case, you can tell ChatGPT:
“I fun a digital marketing agency. I am a new business and would like you to act as a potential customer. Provide keywords that users may type into Google when searching for a business like mine.”
At this point, ChatGPT will start churning out suggestions. You can refine these by asking for specific categories of keywords. This process can continue until you have enough keyword ideas. Due to the fact this is not a keyword research tool, we recommend verifying these keywords before using them in your marketing strategy.
Schema markup, also called structured data, is essential to on-page SEO. It helps Google understand the context of your pages. Once implemented, schema can show in the form of rich results on search engine results pages (SERPs).
ChatGPT can help create free tools for your industry, which you can add to your on-page optimisation to improve backlinks. When you create a source that people want to link to, you can boost your website visibility.
This involves advising ChatGPT with what you want and what the tool should have. You can also ask the AI to create a custom html.
Google loves fresh content. What this means, is Google loves updated content. This means you can boost your visibility in SERPs by optimising your old content, giving it a refresh. This can be done through ChatGPT.
Use your chosen keywords and add them to Google, taking note of the sites that are above yours in results. Add these articles into ChatGPT and ask what changes should be made to improve on-page optimisation.
ChatGPT has proven to be a powerful AI tool for SEO. When it comes to your SEO efforts, you will need to include human creativity and intelligence, you cannot rely on the AI alone. Google has been focusing on updates that are dedicated to AI-generated content. Businesses that have mass-produced AI content may see a drop in traffic in the coming months. Ensure you stay ahead of the curve, never let ChatGPT take centre-stage. Use it to your advantage, but always include human creativity and intelligence. Do you need help with your on-page optimisation? Get in touch with Genie Crawl today.
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