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Combining Text and AI Video to Build Content Equity
Video is becoming an essential way to connect with your audience, helping them along your sales funnel. At the same time, text is just as important, especially as a counterpart to your engaging AI videos.
When you combine text and AI video, you encourage your customer twice. Text and AI video can share the same message, reinforcing it. Each format also works best for different reasons:
When you supplement text with AI video, you ensure you align with your audiences preferences, enabling the viewer to absorb the message based on their hardware, likes, and dislikes.
Sometimes only the one will work, which is why they should also work independently.
While text and AI video reinforce the same message, videos can provide a deeper insight into a complex subject that was created with text, it can also encourage viewers to read more.
Let's be honest. It is so much easier when you can actually show someone what you mean, rather than trying to explain it over the phone. Your audience is the same, they want to see products in action. When they see how they work, they are more likely to be impressed.
It's very uncommon for a book to move you the same as a film can. There is a direct correlation between video properties, such as brightness, intensity with emotions, like joy, fear, and sadness. Not to mention the sound effects and dramatic music. It becomes clear why video often appeals to your audience.
Text is best used when you convey expertise or professionalism, these are qualities that appeal to the brain, rather than the heart. When strategically planned, you can combine text with AI video to appeal to the emotions you want to connect with.
You can gather use data from your text and AI video to help you understand your audiences engagement levels, seeing which one resonates best with your audience. You gain double the amount of data that you can use to optimise your messages for success.
Videos need time to gain momentum and be shared to receive the best return on investment. On the other hand, text, can be edited with ease and used for up to the second deals, changed as needed.
This along with aligning with the latest algorithm updates and changes in user behaviour, you can use text with AI video to cover long form and short form content, increasing your chances of rising the ranks in search results, boosting visibility, website traffic, and conversion. Are you ready to gain a competitive edge by combining text with AI video? If you need any assistance, the Genie Crawl team is here to help. Complete our online contact form today for a free evaluation and quote.
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