Common Mistakes to Avoid in PPC Advertising

Continue reading to learn the most common mistakes to avoid when it comes to your PPC advertising campaign:

Not Leveraging the Power of Landing Pages

Pay-per-click traffic can send a lot of new visitors to your website. When done right, you have a good indication on what your potential customers are looking for. This means not making the mistake of simply sending them to your home page, a generic page that doesn't offer them what they are looking for.

Every advert should have it's own dedicated landing page on your website, that is relevant to your advert. This means you are giving any visitors the exact information they have come to find. Landing pages have your images, along with call to action (CTA) buttons, encouraging conversions.

Failing to Test

Another common mistake is only creating one version of your advert without testing to see if it produces results or not. Chances are when you are starting out with PPC, your first advert attempt is not going to be a success. As a result, creating multiple version sf each advert and then testing it, along with images and call to actions, you can identify the best version that will ensure your campaigns success.

Not Monitoring and Tracking

Without valuable insights you could spend a lot of money on campaigns that do not achieve results. There are some important metrics to monitor and track, that will give you the insights you need to make the necessary adjustments to your advert and bidding, ensuring your campaign is a success. The metrics you want to monitor and track include:

• Click through rate (CTR)
• Cost per acquisition (CPA)
• Conversion rate
• Cost per click (CPC)
• Quality Score if you have chosen the Google Ads platform 

Targeting Broad Keywords

This is another common mistake. PPC platforms provide the opportunity to hyper-target your audience. The best performing adverts are those that are specific when it comes to customer targeting. Using highly-targeted keywords helps you reduce your cost per click, while reaching the right audience at exactly at the same time.

Starting a Campaign without Fully Understanding PPC Advertising

Finally, the last common mistake to avoid when it comes to PPC advertising is not to start until you fully understand how pay per click advertising works. There is a reason why there are digital marketing agencies that specialise in PPC advertising, for many this is a full-time job and these professionals have the knowledge and skills to drive your campaign to ensure the best end results. If you have jumped into PPC without fully understanding how it works and what you need to drive success, you could be wasting a lot of money.

Conclusion

PPC advertising offers businesses of all sizes an opportunity to target their audience at the right time. There are a number of common mistakes to avoid. Avoiding the above mistakes can help you get started with an effective online marketing campaign. If you need help boosting brand awareness, leads, and sales, then get in touch with Genie Crawl today to discuss your PPC advertising needs.