Common SEO Mistakes and How to Avoid Them

How to avoid low quality, duplicate, and spammy content:

• Create engaging, high quality, and unique content that provides value to your audience 
• Audit your site content, refreshing content that can be improved, while removing content that is low quality and does not provide value
• Identify duplicate content that could be confusing search engines on which page to rank
• Have a content strategy in place, including checks for non-performing pages with a regular content publishing schedule
• Try different content options including blogs, articles, whitepapers, case studies, and long-format content for informational searches

Not Focusing on Effective Keyword Research

Keyword research is essential to your SEO success. When your site is not optimised for the keywords your audience use when searching online, you will not appear in search results. 

It's important to target high-value keywords, but many businesses make the mistakes of ignoring long-tail keywords and branded terms that they should be optimising for.

How to avoid not focusing on effective keyword research:

• Carry out a competitor analysis to identify gaps
• Use this to carry out a comprehensive keyword research
• Identify the search intent behind the keywords
• Integrate your keywords naturally in your content without overstuffing them, this includes your page title, meta descriptions, and headings
• Create a content strategy that aligns with your targeted keywords

Not Mobile Friendly with Slow Site Speeds

In today's fast-paced digital world, your website needs to be mobile friendly with fast loading pages, ensuring a great user experience (UX). Slow loading pages and a site that hasn't taken mobile into consideration can negatively impact user experience and your ranking.

To avoid this, you can:

• Ensure your site is responsive, working seamlessly across all devices
• Provide easy navigation with a logical menu structure to help your visitors find the information they need
• Check your site speed often to ensure your pages load quickly. Use Google's Core Web Vital metrics to measure effectively
• Optimise images and multimedia to ensure they load quickly without compromising on quality

Conclusion

SEO is constantly evolving and it's a complex marketing strategy. What you implemented last year may be outdated and ineffective, negatively impacting your SEO success. When you understand the most common SEO mistakes and how to avoid them, you can steer your campaign in the right direction. Genie Crawl works closely with our clients providing a customised SEO strategy that aligns with your goals, helping you achieve the results you deserve. Contact us today for a free evaluation and quote.