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Content Repurposing Strategy: Turn One Idea into 10 Traffic Sources
More than seventy percent of digital marketers who repurpose content state that it improves user engagement.
Content repurposing is transforming existing content into different formats to extend reach and lifespan. Basically, you make the most of what you already have. It provides you with the opportunity to turn one ideal into ten traffic sources that can be shared across your blog, social media, and more.
An excellent benefit, is that it offers you the opportunity to acquire backlinks.
Why not turn your in-depth blogs into videos, helping you appeal to a wider audience?
Long-form articles can be a great asset in creating engaging infographics. This visual content makes long-form content more digestible, and engaging.
If you have a highly rated webinar, you can repurpose it into a podcast episode, reaching a wider audience that prefers to listen, rather than watch.
Social media content does well as small, bite-sized posts to grab your audiences attention. You can break down your best content into smaller snippets to capture and engage your audience.
If you have a series of blogs covering the same topic, why to turn it into a free downloadable ebook?
Keep your email newsletter subscribers informed by turning your blog posts into newsletters, funnelling traffic to your website.
Consumers love case studies, where they can find out about customer success stories, how your product or service has impacted the client, helping to build credibility.
Repurposing content enables you to produce engaging material from what you have available. When creating content, always consider how you can make it go further. The more ways you share your message, the more people you reach. Genie Crawl is a leading boutique digital marketing agency, specialising in customised digital marketing solutions that can help you reach your audience with ease and confidence. Ready to find out more? Contact us today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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