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Core Web Vitals: How to Improve Page Speed and SEO Rankings
Google uses a page experience ranking system to determine your websites position in search results. Core Web Vitals are distinct elements of user experience (UX). They are measurable, reflecting experiences of users, which are now important ranking factors in Google.
The algorithm evaluates your site performance using core web vital metrics, which is based on data collected from users that interact with your websites. There are three core web vitals you need to be aware of:
Let's take a closer look at each of these core web vitals in more detail:
This measures how long it takes for your web page to respond when a user interacts with it for the very first time. Providing a seamless user experience is essential, as any delays can result in a frustrated user that abandons your site and heads to your competitors. This should be less than one hundred milliseconds.
This measures how much the elements on your web page move around when loading. Low CLS scores show a stable layout, preventing the risk of confusing your website visitors. Pages should maintain a CLS of no more than 0.1.
This measures how quickly the main content of your web page loads, impacting visitors perception. Pages that have a fast LCP are seen as fast loading to users, improving their experience. Ideally, your LCP should be within 2.5 seconds.
In order to improve website speed and SEO rankings, you will want to:
It's not uncommon for your website visitors to struggle when interacting with your web page when using JavaScript. In order to improve FID scores you want to minimise JavaScript. It is important that any third party scripts are eliminated, as they can negatively impact your FID score.
Make use of browser caching to speed up content loading.
Use set size dimensions for media elements on your web page. This includes all graphics, including videos and images. When you set these attributes, the visitors browser accurately determines how to space each element, minimising layout shifts during loading.
Third party scripts can significantly lower your page loading times. A third party script can increase load times by more than thirty milliseconds. Consider changing servers, finding a faster hosting provider to improve user experience.
Consider adding lazy loading for images, ensuring they load when as the user scrolls down the page.
Core web vitals are essential when it comes to search engine optimisation (SEO), directly impacting user experience. Google takes user experience seriously when determining search rankings.
In order to measure your core web vitals, ensuring your pages load quickly to boost rankings and website traffic, you can use one of these online tools:
Both of these tools help analyse core web vitals, along with recommendations on improving your website performance.
Core web vitals affect your sites visibility in search results. When you focus on improving LCP, CLS, and FID, you can improve page speed and ranking. Do you need assistance optimising your websites core web vitals? Not a problem, the Genie Crawl team are standing by right now to assist. Get in touch today and we will provide you with a free evaluation and quote.
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