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Core Web Vitals vs. Traditional Ranking Factors: What Matters More?
Core Web Vitals gained attention in 2020, when Google announced them as a new set of user experience (UX) metrics that were to become a search ranking factor. Five yeas later and many website owners are focused on Core Web Vitals, but what matters more core web vitals or traditional ranking factors? Let's take a look.
Google's core web vitals were introduced to determine a websites user experience. It focuses on loading times, interactivity, along with visual stability. Many website owners are under the impression this is a significant new ranking factor.
But before you put all your eggs in one basket, you will want to know that Google's spokesperson stated that Core Web Vitals will not have as dramatic affect on rankings as you may have thought. They are not major ranking factors, but contribute to your overall SEO health. They are designed to improve user experience, not be a game-changer for search visibility. It is meant to support your SEO efforts to encourage your website visitors to stay on your website for longer.
One of the more popular online tools to check your core web vitals is HubSpot SEO tool, though it does have it's pros and cons. It is a useful tool when it comes to site performance insights, but it can shift your focus away from what matters when it comes to SEO success.
What we love about using HubSpots SEO tool for site performance is that it is very easy to use, offering an easy to understand overview, along with guided recommendations on actionable suggestions to improve your SEO metrics.
The problem we have found when using HubSpots tool is it mixes on-page and technical SEO recommendations, making website owners believe that all elements hold the same weight. Most important, the tool tends to miss user experience, which is what core web vitals focuses on.
Now with you spending time focusing on core web vitals, it's important to remember that Google has consistently emphasized the importance of high quality content as a factor in search rankings. As long as you provide engaging and valuable content that meets your audiences search intent, your core web vitals scores do not have to be excellent.
Users are searching for valuable content and they are more likely to stay on your website and return. These are the factors you should be considering, as they signal authority and relevance to search engines. While a fast loading website will improve user experience, it won't matter much if your content is poor quality.
Technical SEO is important to your overall SEO success. When your website is fast and user friendly, it reduces your bounce rate, encourages engagement, and increases dwell time.
To put it simply, Google ranks content that provides the most accurate and relevant content that provides the user with value. Yes, Core Web Vitals play a supportive role, but they are not the only ranking factors you should be focusing on. We recommend focusing on creating high quality, valuable, and engaging content to ensure sustainable SEO success. Genie Crawl is here to assist you with traditional SEO, core web vitals, and high quality content creation. Contact us now to find out more.
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