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Crawl Budget Optimisation for High-Performance Websites
Getting your website discovered and indexed quickly by search engines is a challenging experience. No matter how well-researched and written your content is, if search engines cannot access and process your pages, due to a depleted crawl budget, you won't appear in search results.
Managing your crawl budget effectively becomes essential when you have a high-performing website. This is due to crawl budgets not being proportionate with the size of websites, but is based on your website crawl rate, and your crawl demand.
You want to make the most of your crawl budget, ensuring your pages are crawled, indexed, and ranked accurately. The Genie Crawl team have put together some effective crawl budget optimisation tips for high-performance websites:
The most important step is to ensure crawlers can load and understand each page quickly and effectively. In order to achieve this, we recommend:
Nothing can deplete your crawl budget further than duplicate URLs. When you use cache-busting parameters, such as CSS and Javascript, it can create a new URL with each change, which confuses search engines.
Don't waste your crawl budget on duplicate and unnecessary URL's, but rather focus on keeping a simple and consistent URL structure. You should also implement canonical tags to tell search engines which version of your page is the main page that needs to be crawled, avoiding duplicate URL issues.
Crawl budget optimisation means ensuring your website structure is simple and seamless. It should be easy for Google's crawlers to navigate easily, along with your website visitors. It helps reduce the risk of Google's crawlers spending too much crawl budget trying to navigate your pages.
Pages should be logically organised and interlinked, enabling search engines to discover them quickly, along with revisiting high value content without wasting resources. This step ensures your crawl budget is focused on fresh and critical URLs.
Sitemaps are essential to your crawl budget. They provide structure, helping search engines discover and index your content effectively. Bear in mind that Google does limit their sitemap sizes to 50MB uncompressed and fifty thousand URLs. This means large and high performing websites need to dedicate a specific section to help search engines zero in on the most important sections of your website.
Well-maintained sitemaps influence how your crawl resource is allocated. When kept updated, new pages will signal search engines to crawl the new or updated pages.
Crawl budget optimisation for high performance websites is essential to your search rankings. When your crawl budget is wasted, it results in missed opportunities for key content to be discovered online. Guide search engines to your main content by following the above tips. Another option is to get in touch with Genie Crawl and let us assist with your crawl budget optimisation, ensuring you get the most out of your crawl budget at all times. Contact us now to find out how.
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