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Creating a Scalable SEO Plan for Startups
If you want to achieve online success, you need a strong online presence. Search Engine Optimisation (SEO), plays a vital role in helping to improve online visiblity, driving organic traffic, while building brand authority.
SEO is essential for any start-up business, helping you establish a foundation for growth. It doesn't matter what industry you are, whether you are an insurance business, retail store, or an ecommerce site, a strong digital presence attracts potential customers.
Every successful SEO strategy starts with keyword research, these are the words and phrases your audience use when searching for your products or services on the internet. When you identify these keywords, you can include them in your content, understanding audience intent, driving traffic to your website.
Long-tail keywords are more specific with lower competition, helping you rank easier in the early start-up stages of your business.
We recommend updating your keyword strategy regularly, adapting to changes and trends.
Create valuable, high quality, and original content addressing your audiences pain points. When you produce valuable content, you establish yourself as an authority in your niche, building customer loyalty, while driving sustainable organic traffic in the long-term.
High quality, original, and valuable content can improve your chances of acquiring backlinks from high domain websites, improving user engagement, while improving your ranking in search engine results pages (SERPs).
On-page SEO involves optimising your tags, meta descriptions, titles, and headers, along with your alt text. Ensure your website is mobile responsive with fast loading pages that take less than three seconds to load on any browser and device.
On-page SEO improves user experience and online visiblity, providing a foundation as your website grows.
If your start up serves a local market, such as a city or neighbourhood, you can use local SEO to give your start up a boost. The first step we recommend is to create and verify your Google My Business profile, ensuring all information is up to date and accurate.
As you gain more customers, ask them to leave a review on your Google profile. Positive feedback improves your ranking in local SERPs. Double check your NAP (Name, Address, Phone Number) is consistent across all platforms and directories, this includes your website, social media accounts, and Google Business Profile.
Optimise your website with location-based keywords and create local content that resonates with your local community. This ensures you remain visible and competitive in your local area.
Technical SEO is essential to the overall performance of your website. Technical SEO includes mobile responsiveness, Core Web Vitals, site architecture, URL structure, sitemaps, Robots.txt files, and ensuring your site is HTTPS secure.
We recommend you regularly analyse and monitor your SEO performance. Tools such as Google Search Console and Google Analytics are helpful when monitoring your performance, helping you make data-driven SEO decisions.
Ensure you track key metrics including:
When you analyse your site regularly, you can make the necessary adjustments to your strategy. Continuously evaluating website performance helps you adapt to changing trends, focusing on under performing pages, while sustaining long-term growth.
Every start up business should be focusing on their SEO efforts to gain online visiblity, reaching your target audience, and driving them to your website. Integrating the above strategies can help you build an online presence, achieving long term success. Genie Crawl is also available to help. Find out how we can help you maximise your online presence by contacting us today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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