Creating Interactive Content for Better SERP Positioning

Interactive Content Benefits

• Increased engagement
• Customised results
• Increased brand loyalty
• Captures your audiences attention quickly
• Increases conversions
• Provides valuable insights

Creating Interactive Content

If you are looking to create interactive content to improve SERP positioning, then we have some formats you may be interested in:

Interactive Ebooks, PDFs, and White papers

These are all used effectively in content marketing for some time and not much has changed in how they work. The modern customer has a reduced attention span, so there is room for improvement.

Interactive Data Visualisations and Infographics

Infographics has become the most shareable form of content. Today, there are hundreds, if not thousands of businesses sharing infographics. You can add interactivity into infographics with ease, enabling your visitor to click to reveal more information, highlighting areas of the infographics most visited, along with scrolling.

Interactive Videos

The demand for video content is rising at a major rate with more than forty six percent of people wanting to see more video content from businesses. Go the extra mile and crate interactive features to your videos, including buttons, opt-in forms, and more.

Interactive Calculators

Calculators are excellent forms of interactive content where users input data to generate results. This helps them evaluate different solutions, comparing costs, and more. Calculators are valuable for customers, while helping you collect data that you can use in future campaigns.

Interactive Emails

Email is a highly successful marketing technique. It provides a one on one communication, creating a relationship with clients. When you add interactive elements, it transforms your email into a marketing tool. You can add menus, sliders, banners, and other features to encourage your recipients to take action. 

Quizzes and Tests

Quizzes and tests are an excellent way to keep your visitors hooked, while urging them to share with others. 

Getting the Most From Interactive Content

Interactive content comes in many forms. We recommend keeping the following in mind when it comes to creating your tailored strategy:

• Have a clear message 
• Choose a format that best meets your objectives
• Re-purpose your content to include interactivity
• Use online tools
• Measure the results

Conclusion

It's time to provide your visitors with interactive experiences, boosting your SERP positioning by increasing engagement and dwell time, while reducing bounce rates. Interactive content doesn't have to be over the top to make it stand out. A simple interactive format is enough to capture your audiences attention, increasing engagement, education, and conversions. Contact Genie Crawl today to find out more.