Creating Localised Content That Actually Drives Footfall

Understanding Localised Content

Localised content is a tailored message and content strategy that is designed to meet the needs and preferences of different geographic locations. Unlike generic content, which resonates with a broad audience, localised content is customised to align with the preferences and needs of local potential customers.

How to Create Localised Content That Drives Footfall

In order to create engaging and relevant content that resonates with your local community, you will want to consider the following tips, prepared by the Genie Crawl team:

Local Keyword Research

As you know from our previous blogs, every good SEO strategy starts with comprehensive keyword research and analysis. Localised keywords can be effective at capturing leads, matching user intent in your area. Long tail keywords, that include location-specific terms, help you reach a highly targeted audience.

There are a number of free online tools you can use to conduct local keyword research, including Google Keyword Planner and SEMRush. 

Take Advantage of Local References and Culture

When you incorporate local culture in your content strategy, you can connect with your local customers on a deep level. Make reference of local traditions or landmarks, along with regional slang to ensure your audience understands and appreciates your content. 

Using local references and cultures in your content, ensures your content feels relevant and familiar, capturing your audiences attention, boosting lead generation.

Create Location-Based Landing Pages

Whether you operate in a large city, town, or a small village, creating landing pages for each location you operate in, ensures you meet the needs and interests of your audience in particular locations. Separate landing pages should be created for different areas or cities. Create content that speaks to your local audience, using location-based keywords, images, and localised offers or testimonials.

Localised Visuals

The visuals you add to your content influences how your audience perceives your business, with localised visuals strengthening your connection. When you add images of local landmarks, your team within the community, or community events, you create familiarity that resonates with your local community.

Local Success Stories

Highlight case studies or testimonials from local customers, humanising your brand, while creating a compelling reason for your audience to take the next step. These stores act as social proof, showcasing your products and services, showing how they have made a difference in your local community.

Languages and Dialects

This part can be tricky and you may need a professional translator. But adapting your content to local languages can boost engagement. The smallest adjustment, such as using a regional phrase, can make your content personalised and relatable.

Customised Call to Action (CTA)

When you tailor your CTA to your local audience, you can improve the effectiveness of your localised content. Well-crafted CTAs speak directly to your local market helps to drive engagement, boosting conversions.

Conclusion

Localised content can drive footfall when done properly. You can follow the Genie Crawl tips above to create content that resonates with your local community. At Genie Crawl we specialise in creating customised digital marketing strategies that drives results. Contact us today to find out more.