Designing Legal Websites With Trust Signals That Convert

Important Trust Elements for Legal Websites

Professional legal websites must include features that support your credibility while guiding users and increasing enquiries. Important trust elements include:

• High quality and relevant content using simple language, focusing on common client concerns
• Detailed lawyer bios including full names, credentials, and experience. This should include education, practice areas, along with certifications to build trust 
• Accurate and clear contact information is essential, ensuring any potential clients can contact your firm easily
• Case results and client testimonials should be used to boost trustworthiness
• Practice areas pages should be provided for each practice area using targeted keywords to improve online visibility
• Add relevant keywords throughout your website, including location-based terms
• Ensure your website is mobile-friendly, fast, and easy to read on any screen size

Design and Technical Elements that Boost Trust 

As a legal website, you need to ensure your site functions smoothly to provide potential clients with confidence, while improving your online visibility. These elements include:

• Mobile responsive layout working on all devices
• Fast loading pages to retain visitors and improve user experience
• Reliable and secure hosting is essential to protect user data and reduce downtime
• Create your site with clear hierarchy, such as header tags, URLs and internal linking
• Have clear call to actions (CTAs) to guide users
• Incorporate accessibility features to ensure all users, including those with disabilities can access your site, while complying with any legal requirements.

Online Branding

A legal website must reflect its tone, professionalism, and values. Clear branding increases recognition and trust:

• Consistent identify – use the same fonts, logo and colour palette showing attention to detail
• Brand voice – your content tone should align with how your firm communicates with clients, while avoiding legal jargon
• Mission and values – share your mission and values to help prospective clients understand your business
• Visuals and written alignment – image, headlines, and copy should all work seamlessly together, supporting your message
• Social media – branding should be consistent across your website, social media pages, and online listings. Ensure profile images, bios, and post styles reflect your identify to build trust 

Conclusion

Are you ready to design a legal website that stands out and improves trust to convert website visitors into paying clients? Contact Genie Crawl to start creating a high performing and professional website that reflects your expertise, while earning trust with your targeted audience.