We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
Digital PR vs. Traditional Link Building: What’s More Effective?
Digital PR strategies are one of the leading digital marketing strategies. Traditional PR relied on radio, television, and billboards, while digital PR relies on creative digital campaigns, incorporating search engine optimisation.
Digital PR and traditional PR share roots, both focus on creating credible, brand-aligned content. Unlike traditional methods, digital PR provides an opportunity to publish your content online, boosting brand awareness and visibility.
Traditional link building focuses on acquiring high quality backlinks from websites with high domain authority that are relevant to your business or industry. This involves creating linkable content, such as infographics, studies, and how-to-guides to acquire a high quality link back to your site. Digital PR, on the other hand, is designed to increase brand awareness, authority, and credibility by publishing latest news relating to your industry or business that other websites in your niche find valuable to their own audience.
Digital PR is building your brand online. It is an effective strategy that focuses on acquiring links through online media coverage. It is often intertwined with SEO, boosting brand visibility and trust.
Digital PR offers numerous benefits, including:
The good news is that when you choose digital PR, you gain the same benefits you do when using traditional link building methods, boosting your SEO efforts, your online presence, and your brand credibility.
Digital PR is as unique as your business. Every publication is looking for something unique and different to share with their audience. Not every digital PR tactic will work for your business, which is why you need to understand the different content types to find the one that works best in your industry.
In order to secure the backlinks you need, you will want to study on data-driven reports and research studies. It's essential you create content that people want to share.
Digital PR is targeting brand publications to boost audience trust, boosting your reputation. It is unlike traditional link building, that focuses on acquiring backlinks to boost your SEO efforts.
Digital PR involves publishing articles that are not SEO assets. They are designed to improve your online image, helping your audience find your website without having to rely on Google.
Digital PR campaigns require more investment than traditional link building. Those that work with digital PR tend to work closely with SEO teams helping them discover opportunities to ensure your visibility is given a boost.
Digital PR campaigns run over numerous months to achieve results, offering excellent rewards. They improve exposure, driving referral traffic, helping you gain quality leads from high authority domain websites, helping to improve your ranking in search engine results pages (SERPs).
Digital PR is building relationships with publications and journalists, giving your consumer something to share and talk about. It is about promoting your business in the best possible way. Do you need help with your digital PR campaign or you link building strategy? The Genie Crawl team are here to help you drive your business forward.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
